Learn about app development, marketing and user experience.

Getting people to use your app is almost as hard as getting people to download it. With AI making building much easier, this problem is more visible than ever. This article explores why improving retention is one of the most worthy uses of your time and money, and how you can do it. 

If you're a technology leader looking to create a profitable subscription app, it pays to understand the challenges - this stuff is really hard. Here are some actionable strategies that will help you boost revenue and drive growth.

As an app publisher you should make it easy for people to find your app when searching in the app stores. Find out which metadata items have an impact on discoverability and learn how to optimise.

App market intelligence tools help you better understand your market and competitors. AppMagic takes a different approach which makes it highly affordable, whilst still offering quality data. Let's take a look. 

Business leaders often see the discovery phase as a waste of time. They already know what will work for their customers, so what's the point of doing discovery? Or, are they shooting themselves in the foot?

If you're leading an app development project and tearing your hair out because your development timeline slipping, this article gives you some of the root causes, and solutions to get back on track.