INSIGHTS
Need some fresh thinking?
Read our thoughts on app design, development and marketing (written by humans, not AI)
June 10, 2026
How to improve your app's user retention rates
Getting people to use your app is almost as hard as getting people to download it. With AI making building much easier, this problem is more visible than ever. This article explores why improving retention is one of the most worthy uses of your time and money, and how you can do it.
Recently Updated
More New Insights






May 15, 2025
Could AI trigger the rise of ephemeral apps?
Mobile apps haven't changed significantly since their introduction 16 years ago. With AI on the rise, we explore a potential future of apps based on three emerging and mature technologies.






August 12, 2024
Funding secured, now what?
Guest blogger, entrepreneur, and app founder Becky Baker takes us through her journey into the world of startups, sharing what she’s learned along the way.






April 22, 2023
AppMagic Review: App Market Intelligence Tool
App market intelligence tools help you better understand your market and competitors. AppMagic takes a different approach which makes it highly affordable, whilst still offering quality data. Let's take a look.






October 2, 2022
Why you think product discovery is a waste of time
Business leaders often see the discovery phase as a waste of time. They already know what will work for their customers, so what's the point of doing discovery? Or, are they shooting themselves in the foot?






January 12, 2022
How long does it really take to develop an app?
It typically takes three to twelve months to develop a small or medium-sized app. A larger one can take 12-24 months. Read on to find out how to influence your app development timeline.







