INSIGHTS
Need some fresh thinking?
Read our thoughts on app design, development and marketing (written by humans, not AI)
October 15, 2026
Manufacturers, should your firmware be encrypted to prevent AI-RE?
Manufacturers are seeing increasing AI-powered reverse engineering of their firmware. Some manufacturers are leaning into this, deliberately creating hackable devices that encourage community contribution. Others see this as a risk to their Intellectual Property, device security and sales revenue.
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July 24, 2025
Reuse it or lose it: The role of circular apps, and could you build one?
More apps are enabling people to reuse, resell and share, supporting the shift to a circular economy. Here’s what that means for business leaders and product teams.






October 29, 2024
We just launched AppFlows - a tool to help you visualise app ideas and strategies 🚀
If you're a tech leader who is tasked with taking a mobile app to market, check out AppFlows - a free tool that helps you lock in your mobile strategy and visualise ideas as fast as you can type.






October 29, 2023
How to increase your app store ranking with ratings and reviews
You might not realise that getting more ratings can help you get more downloads. This article helps you understand how to do that.






October 13, 2022
Is agile the right approach for your app?
The word agile is often misunderstood and overcomplicated. This post helps you understand agile and see if it is a good choice for your app development.






September 20, 2021
Help, my app development is taking forever!
If you're leading an app development project and tearing your hair out because your development timeline slipping, this article gives you some of the root causes, and solutions to get back on track.






