Lucy Beldon
By Lucy Beldon, January 23, 2025

How to figure out when your app idea is worth pursuing

When you have an app idea, it can be tricky to know exactly where to start. How do you figure out if your app idea is worth pursuing?

Read full article

How to prioritise your app roadmap more effectively with RICE
Tobin Harris
Tobin Harris, November 3, 2024

How to prioritise your app roadmap more effectively with RICE

We just launched AppFlows - a tool to help you visualise app ideas and strategies 🚀
Tobin Harris
Tobin Harris, October 29, 2024

We just launched AppFlows - a tool to help you visualise app ideas and strategies 🚀

Funding secured, now what?
Becky Baker
Becky Baker, August 12, 2024

Funding secured, now what?

The role of app reviews and ratings in App Store Optimisation (ASO)
Lucy Beldon
Lucy Beldon, August 8, 2024

The role of app reviews and ratings in App Store Optimisation (ASO)

Optimising your app title, description (and other metadata) for better discoverability
Lucy Beldon
Lucy Beldon, August 6, 2024

Optimising your app title, description (and other metadata) for better discoverability

Where to start with paid acquisition for your subscription app
Lucy Beldon
Lucy Beldon, July 30, 2024

Where to start with paid acquisition for your subscription app

Lucy Beldon
By Lucy Beldon, June 20, 2024

The Good Growth Guide: AI for ASO, Competitor Research, and Apple Ad Strategies

Our monthly breakdown of all things growth at Pocketworks. Read this for tips, insights and ideas of how to grow your mobile app the right way. 

Read full article

Apps for Impact: The top UK apps for sustainability and net zero
Tobin Harris
Tobin Harris, February 11, 2024

Apps for Impact: The top UK apps for sustainability and net zero

How to rescue your failing consumer app and discover a path to growth
Tobin Harris
Tobin Harris, November 3, 2023

How to rescue your failing consumer app and discover a path to growth

How to increase your app store ranking with ratings and reviews
Tobin Harris
Tobin Harris, October 29, 2023

How to increase your app store ranking with ratings and reviews

AppMagic Review: App Market Intelligence Tool
Tobin Harris
Tobin Harris, April 22, 2023

AppMagic Review: App Market Intelligence Tool

A simple way to increase your app revenue
Tobin Harris
Tobin Harris, March 11, 2023

A simple way to increase your app revenue

Gartner reveals what digital leaders do before building their apps
Tobin Harris
Tobin Harris, January 5, 2023

Gartner reveals what digital leaders do before building their apps

Tobin Harris
By Tobin Harris, December 21, 2022

Things you might not think about when planning your app

If you're about to get your app plans moving, don’t forget to ask yourself these important questions:

Read full article

Some app advice for a friend who's just become a startup founder
Tobin Harris
Tobin Harris, December 12, 2022

Some app advice for a friend who's just become a startup founder

UK app development costs in a nutshell
Tobin Harris
Tobin Harris, November 6, 2022

UK app development costs in a nutshell

Vitamins, painkillers and app store conversion rates
Tobin Harris
Tobin Harris, October 31, 2022

Vitamins, painkillers and app store conversion rates

10 features you might have forgotten to put in your app
Tobin Harris
Tobin Harris, October 28, 2022

10 features you might have forgotten to put in your app

Is agile the right approach for your app?
Tobin Harris
Tobin Harris, October 13, 2022

Is agile the right approach for your app?

Why you think product discovery is a waste of time
Tobin Harris
Tobin Harris, October 2, 2022

Why you think product discovery is a waste of time

Tobin Harris
By Tobin Harris, September 24, 2022

Don't build an app!

I was chatting with a local startup founder the other day. I found myself saying it's better to start by assuming you will not build an app. Instead, do experiments to prove that an app is a good idea.

Read full article

Prevent mobile app nightmares with the Mobile Maturity Checklist
Tobin Harris
Tobin Harris, September 13, 2022

Prevent mobile app nightmares with the Mobile Maturity Checklist

Ten questions to stimulate ideas for your mobile app
Tobin Harris
Tobin Harris, May 6, 2022

Ten questions to stimulate ideas for your mobile app

What are considered best practices when building apps?
Tobin Harris
Tobin Harris, April 21, 2022

What are considered best practices when building apps?

Products over Projects, why our customers are increasingly going this way
Tobin Harris
Tobin Harris, March 2, 2022

Products over Projects, why our customers are increasingly going this way

How to define your app KPIs
Tobin Harris
Tobin Harris, February 3, 2022

How to define your app KPIs

How long does it really take to develop an app?
Tobin Harris
Tobin Harris, January 12, 2022

How long does it really take to develop an app?