Need some fresh thinking?

Getting people to use your app is almost as hard as getting people to download it. With AI making building much easier, this problem is more visible than ever. This article explores why improving retention is one of the most worthy uses of your time and money, and how you can do it. 

If you're a technology leader looking to create a profitable subscription app, it pays to understand the challenges - this stuff is really hard. Here are some actionable strategies that will help you boost revenue and drive growth.

As an app publisher you should make it easy for people to find your app when searching in the app stores. Find out which metadata items have an impact on discoverability and learn how to optimise.

If you build an app, here’s a simple way to grow your revenue. You only need to put some simple analytics in place to get started. 

I was chatting with a local startup founder the other day. I found myself saying it's better to start by assuming you will not build an app. Instead, do experiments to prove that an app is a good idea.

It typically takes three to twelve months to develop a small or medium-sized app. A larger one can take 12-24 months. Read on to find out how to influence your app development timeline.