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Need some fresh thinking?

Read our thoughts on app design, development and marketing (written by humans, not AI)

Tobin Harris Pocketworks
By Tobin Harris,
June 10, 2026

How to improve your app's user retention rates

Getting people to use your app is almost as hard as getting people to download it. With AI making building much easier, this problem is more visible than ever. This article explores why improving retention is one of the most worthy uses of your time and money, and how you can do it. 

More New Insights

Tobin Harris Pocketworks
By Tobin Harris,
May 15, 2025

Could AI trigger the rise of ephemeral apps?

Mobile apps haven't changed significantly since their introduction 16 years ago. With AI on the rise, we explore a potential future of apps based on three emerging and mature technologies.

Lucy Beldon Mobile Growth Manager
By Lucy Beldon,
August 12, 2024

Funding secured, now what?

Guest blogger, entrepreneur, and app founder Becky Baker takes us through her journey into the world of startups, sharing what she’s learned along the way. 

Tobin Harris Pocketworks
By Tobin Harris,
April 22, 2023

AppMagic Review: App Market Intelligence Tool

App market intelligence tools help you better understand your market and competitors. AppMagic takes a different approach which makes it highly affordable, whilst still offering quality data. Let's take a look. 

Tobin Harris Pocketworks
By Tobin Harris,
October 2, 2022

Why you think product discovery is a waste of time

Business leaders often see the discovery phase as a waste of time. They already know what will work for their customers, so what's the point of doing discovery? Or, are they shooting themselves in the foot?

Tobin Harris Pocketworks
By Tobin Harris,
January 12, 2022

How long does it really take to develop an app?

It typically takes three to twelve months to develop a small or medium-sized app. A larger one can take 12-24 months. Read on to find out how to influence your app development timeline.

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