App strategy resources to help your app succeed.
FREE - Launch a winning mobile app
Badly Drawn Mobile
A short illustrated guide that helps you make the important app decisions. Use these insights to challenge your thinking and launch a winner 🚀

FREE - UPDATED JULY 2025!
App Development Costs 2025
How much does it really cost to develop a mobile app? This 18-page guide uses actionable models, accurate data, and real world examples to help you get a feel for how much your app idea might cost to take to market.


FREE
Turbo-Charge Your App Growth
Discover the exact process we use at Pocketworks to drive mobile app growth. This guide includes actionable insights that will help you assess your app health, master metrics & KPIs, and cultivate a growth mindset.

£149
Wellbeing Apps UK Market Report
This 30 page market report is for founders and business leaders creating a mental health or well-being app. It provides industry data and best practices that will help you navigate the pitfalls and plan for success.

FREE
Mobile Maturity Checklist
A market-leading app needs a solid approach to design, development and growth. Use this checklist to build the right environment for a successful app.

FREE
Strategy Choice Cascade
A one-page strategy blueprint to capture your high-level mobile strategy. It's based on Roger Martin's best selling strategy book - Playing to Win.

FREE
Strategic Ideas Comparison
Compare strategic options side-by-side, bringing together the core elements of up to three strategies. Then, identify key outcomes and any barriers that need testing.

FREE
Analogous Inspiration Exercise
Innovate by finding inspiration in non-related fields, using an analogous inspiration worksheet. Create a product experience similar to finding the right cable in a messy drawer.

FREE
Ten Crucial App Features
Navigate the app development landscape with confidence thanks to this list of top 10 features crucial for user engagement and app success.

FREE
Mobile Strategy Process
Perfect for CEOs, CMOs and CTOs who are about to embark on a mobile app development. This diagram outlines a robust strategic process for planning your app.

FREE
Sleep Apps Market Sneak Peek
Take a sneak peek into the world of sleep apps, their usage, and the underlying trends driving their adoption in the UK.
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