App strategy resources to help your app succeed.

Developing an app is no picnic, so here's some resources to help you navigate the minefield and go in with your eyes open.

FREE - Launch a winning mobile app​

Badly Drawn Mobile

A short illustrated guide that helps you make the important app decisions. Use these insights to challenge your thinking and launch a winner 🚀

Launch a winning mobile app​
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FREE - UPDATED JULY 2025!

App Development Costs 2025

How much does it really cost to develop a mobile app? This 18-page guide uses actionable models, accurate data, and real world examples to help you get a feel for how much your app idea might cost to take to market.

App development cost​s
UK App Development costs

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FREE

Turbo-Charge Your App Growth

Discover the exact process we use at Pocketworks to drive mobile app growth. This guide includes actionable insights that will help you assess your app health, master metrics & KPIs, and cultivate a growth mindset.

Grow your mobile app →
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£149

Wellbeing Apps UK Market Report

This 30 page market report is for founders and business leaders creating a mental health or well-being app. It provides industry data and best practices that will help you navigate the pitfalls and plan for success.

Wellbeing apps in the UK →
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FREE

Mobile Maturity Checklist

A market-leading app needs a solid approach to design, development and growth. Use this checklist to build the right environment for a successful app.

App development checklist​ →
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FREE

Strategy Choice Cascade

A one-page strategy blueprint to capture your high-level mobile strategy. It's based on Roger Martin's best selling strategy book - Playing to Win.

Mobile app strategy template →
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FREE

Strategic Ideas Comparison

Compare strategic options side-by-side, bringing together the core elements of up to three strategies. Then, identify key outcomes and any barriers that need testing.

App strategy toolkit →
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FREE

Analogous Inspiration Exercise

Innovate by finding inspiration in non-related fields, using an analogous inspiration worksheet. Create a product experience similar to finding the right cable in a messy drawer.

Analogous inspiration​ guide →
Ten crucial features to put in your app

FREE

Ten Crucial App Features

Navigate the app development landscape with confidence thanks to this list of top 10 features crucial for user engagement and app success.

App development infographic →
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FREE

Mobile Strategy Process

Perfect for CEOs, CMOs and CTOs who are about to embark on a mobile app development. This diagram outlines a robust strategic process for planning your app.

Mobile strategy process​ diagram →
Sleep Apps Market Sneak Peak

FREE

Sleep Apps Market Sneak Peek

Take a sneak peek into the world of sleep apps, their usage, and the underlying trends driving their adoption in the UK.

UK sleep apps infographic →