Make apps that make a difference.
Anyone can ship an app. We build the ones that earn their place; loved by users and valued by the business.
We believed in Carbs & Cals enough to put our own money in, scaling it to ~£2m ARR in a market where 80% of apps never reach £100k.
Start lean, then turn up the rigour.
You've got the vision, but starting "big" can trip business leaders up. We help you start small and ramp up:
Decide
Back the Winner
Every idea feels promising, but what actually resonates with your audience? We find out, so you can invest with confidence and move faster.
Prove
Prove it Pays
Knowing what people want doesn't prove they'll use it. We use AI to get a working app into users' hands fast, validating demand before you invest more.
Build
Build it Right
Build production-ready apps that are secure, scalable, accessible and compliant. All without sacrificing simplicity, satisfaction and engagement.
Grow
Grow Your Users
From ASO and Instagram to App Store adverts and paywall tests. Our mobile marketing helps you drive downloads, conversions and retention.
Dabbling with AI? But wondering if it's ready for real customers?
We're all vibe-coding these days, and the results are amazing. But an AI build can look finished yet still be a long way from a product you'd trust in production. Closing that gap takes the security, engineering and operational rigour to make it dependable, and a partner who stays to back it.
MIT research (2026) found AI raised coding activity by around 180%, but actual app releases rose just 30%, and total app usage didn't move.
What happens once your app is live?
Stability is key to our clients' long-term success. We support you with product management, app enhancements, help desk support, 24/7/365 response and continuous discovery.
Words from our clients and partners.
Hiring an full-time digital team can be slow, expensive, and risky. We give you a fractional, mobile-first product team that works like your own.
Working with Pocketworks felt like having an extension of our own PowerBase team. They brought fresh energy and clarity to our project and helped us build something that both honours our legacy and sets us up for the future.
Phil Bonilla
Offer Manager
The app has been a key part of our growth strategy, helping us grow to over 30 million taxi bookings a year, transacting over £100m in revenue.
Dean Turner
CIO
The Pocketworks team is very mature and get heavily involved in the project. I've appreciated their honest communication. They're very open to suggestions and challenge initial decisions.
David King
Co-founder and Director
Pocketworks helped us consolidate into a single codebase using Flutter, ensuring consistency across platforms. Before that, we had separate native apps for iOS and Android, which meant maintaining two different codebases.
Chris Cheyette
Managing Director
Some days, more than 80% of our bookings are through the app. We've worked with Pocketworks for over ten years, and they've helped Veezu deliver a great customer experience, handling every aspect of our product development.
Andy Pennock
Group Operations Director
Pocketworks is my first choice for any project requiring a high quality UX because I know it will be a success with the users.
Phil Boreham
Director of Engineering
An easy, open approach to discussions, ideas and working together, and an agile, no hassle, approach to getting things done collaboratively and in a timely manner. And of course the exceptional quality of their work!
Dr. Adar Pelah
Head of LIVE
Featured partnerships
We’re helping our clients design for growth on day one. As a result, they achieve up to 3x customer retention and 9x revenue growth.
Growing an App from 100 to 30K Active Subscribers
View Carbs & Cals Case Study →900%
Revenue Growth
900%
Revenue Growth
Co-designing a faster booking experience with Travelodge
View Travelodge Case Study →11x
Experiments
11x
Experiments
Scaling up from zero to 30 million yearly taxi rides
View Veezu Case Study →20M
Taxi rides in 2023
20M
Taxi rides in 2023
Increasing customer loyalty with ASDA's first app
View ASDA Case Study →11x
Monthly Downloads
11x
Monthly Downloads
Our app development team
A group of technologists, creatives, entrepreneurs, marketers and strategists. Founded in 2012, Pocketworks has grown to 19 people across five European countries. Our clients hire us as a long-term partner, assisting them with their mobile strategy, market research, user research, design, mobile development, cloud development, quality assurance and mobile growth hacking.
Hiring a full-time digital team can be slow, expensive, and risky. We give you a fractional, mobile-first product team that works like your own.
News and insights
Developing an app is no picnic, so here's some resources help you navigate the minefield and go in with eyes open.
2025 Pocketworks Mobile Ltd