User Research
Find new opportunities to solve customer problems and design solutions that resonate.
1.2m
App installs per year
13m
Mobile transactions per year
£120m
App revenue or savings
Make evidence-based digital product decisions
We help you conduct robust user research to gain insight into your customers and inform your digital product strategy.
Participant Recruitment
Find the right people to learn from and inform the direction of your mobile app or digital product.
Interview Scripts
Clearly undersatnd what what you need to learn and define unbiased scripts for research interviews.
Customer Interviews
Learn what your customers think and where they struggle using face to face user interviews.
Focus Groups
Better inform your product strategy by learning how groups think and why they think that way.
Usability Tests
Ensure your product will be well received by conducting user tests on your target audience.
Research Repositories
Pull your research data together in one place and make it accessible to people across your organisation.
Surveys & Questionnaires
Collect quantitative data to support your mobile strategy using surveys and questionnaires.
Mobile Analytics
Define conversion funnels for your app and learn where improvements can be made.
Mobile Usability
Improve your app experience by finding issues around standards, accessibility and usability.
Group Operations Director
Head of Systems and Analysis
User Research Thoughts
Blog January 17, 2021
Fender's mobile strategy is music to your ears
Blog July 14, 2020
Some UX lessons we can all learn from McLaren
Blog April 17, 2018
Why care about design thinking?
Zero to six million mobile taxi bookings a year?
£80m in revenue. 81% automation. 170,000 monthly users.
Prototypes to help hotel customers travel light.
Virtual Reality. Mobile Wallet. Uber Integration.
What we stand for
You'll quickly realise that we're not here to just build "another app". What gets us out of bed is making an impact, creating software that people appreciate, and helping your organisation get meaningful outcomes.
User-centred design
Put customers first and get higher adoption, organic growth and retention in your app.
Across all touch points
60% of people use multiple devices. Reach them on phones, tablets, laptops and browsers.
Business results
No tech for tech sake. Use data to measure performance and iterate towards business goals.
Your long-term partner
Depend on us to deliver, challenge and care about the outcomes. That's what partners do.
"One of the biggest challenges our clients face is discovering customer pain points. Once you understand those, it's much easier to design a solution that meets their needs."
Anna, Digital Product Designer