User Research

Find new opportunities to solve customer problems and design solutions that resonate.

1.2m
App installs per year

13m
Mobile transactions per year

£120m
App revenue or savings

Make evidence-based digital product decisions

We help you conduct robust user research to gain insight into your customers and inform your digital product strategy.


Participant Recruitment

Find the right people to learn from and inform the direction of your mobile app or digital product.

Interview Scripts

Clearly undersatnd what what you need to learn and define unbiased scripts for research interviews.

Customer Interviews

Learn what your customers think and where they struggle using face to face user interviews.

Focus Groups

Better inform your product strategy by learning how groups think and why they think that way.

Usability Tests

Ensure your product will be well received by conducting user tests on your target audience.

Research Repositories

Pull your research data together in one place and make it accessible to people across your organisation.

Surveys & Questionnaires

Collect quantitative data to support your mobile strategy using surveys and questionnaires.

Mobile Analytics

Define conversion funnels for your app and learn where improvements can be made.

Mobile Usability

Improve your app experience by finding issues around standards, accessibility and usability.


Let's talk about your app

"Some days, more than 80% of our bookings are through the app. Veezu is successful because it delivers great customer experience, and the Pocketworks team really help with that."
Andy Pennock
Group Operations Director
"Our users have a challenging lifestyle, often on the move. We wanted to develop a valuable and convenient tool for them to benefit from every day, and it was vital we partnered with a company that got this vision."
Mike Adamson
Head of Systems and Analysis

User Research Thoughts



Blog January 17, 2021

Fender's mobile strategy is music to your ears

Read full article

Blog July 14, 2020

Some UX lessons we can all learn from McLaren

Read full article

Blog April 17, 2018

Why care about design thinking?

Read full article
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Zero to six million mobile taxi bookings a year?

£80m in revenue. 81% automation. 170,000 monthly users.

Find out how

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Prototypes to help hotel customers travel light.

Virtual Reality. Mobile Wallet. Uber Integration.

Learn more

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What we stand for

You'll quickly realise that we're not here to just build "another app". What gets us out of bed is making an impact, creating software that people appreciate, and helping your organisation get meaningful outcomes.

User-centred design

Put customers first and see higher organic growth and retention in your app.


Technology agnostic

Launch experiences where customers are. Phones, tablets, laptops and browsers.

Data-driven outcomes

No tech for tech sake. Use data to measure what works and achieve better outcomes.


Partners, not suppliers

Partners protect your interests. They challenge, care and deliver more.




"One of the biggest challenges our clients face is discovering customer pain points. Once you understand those, it's much easier to design a solution that meets their needs."

Anna, Digital Product Designer