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Experts in research, app development and mobile growth

Our sweet spot is developing apps that get real results by leveraging user research, data and growth marketing. Founded in 2012, we've grown from a team of four in Leeds UK to nineteen people across five European countries.

Do you need help with this?

  • Find the right app monetisation & growth strategy
  • Design a market-fit app based on real customer insight
  • Develop an app on native, hybrid or cross-platform tech
  • Connect your app to cloud systems to automate and streamline
  • Run data-driven experiments to optimise conversions and drive sales
  • Fine-tune your app store presence for maximum downloads
  • Run a responsive customer helpdesk to retain customers
  • Keep your app well supported and up-to-date long-term

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We exclusively help organisations create consumer apps that drive new sales and repeat business. We bring you the people and processes that have helped our clients achieve up to 900% increase in annual sales.

Our goal is to help business leaders avoid the frustration of blown budgets, late deliveries and apps that don't resonate with customers. These are all things that stand in the way of a winning app.

We know how hard it is to make a successful app because, in the early days, we worked on plenty that failed; some didn't have the right backing from leadership. Some had overly optimistic budgets. And others didn't solve a real customer problem.

Having the right information and people around you is essential when building a winning app. That's why we publish educational content and resources to help you learn what we've learned. It's also why our people are skilled in user research, user-centric app design, analytics, native mobile tech and data-driven growth marketing.

These days, we work on apps that we believe have a very good chance of success, with people we respect. We embrace risk, because we know that you sometimes have to experiment in order to learn. The trick is doing this the lean way to save money and time. And if we're in doubt about your app, we'll tell you straight.

Our story

Back in 2008, our founder was buzzed when the iPhone launched. For the first time, a company had created a mobile platform that put the customer experience first.

Excited by the potential, Tobin cofounded one of the UK's first app development agencies. It grew to 18 people and developed apps for well known brands like BNP Paribas and BBraun.

Sadly, that business crashed in 2012.

Despite working with all those big brands, they spent too much time on apps that lacked the right ingredients for success. Collectively, they didn't have the skills to turn those apps around.

This failure was hugely frustrating, so we set about increasing the odds of success.

We started Pocketworks with a mission: To only build apps we believe can succeed, with people we respect, and to provide all the skills needed to make it happen.

All this didn't happen overnight. Over time, we learned the value of hearing the customer's voice, embracing data and investing in people.

Ten years later, Pocketworks still boasts its first client with a remarkably successful app, transacting over £100m a year.

  • £100m+ a year app revenues for our clients
  • 1.2m+ yearly app downloads
  • 7 apps managed - we prioritize quality over quantity
  • £0.5m invested in joint ventures
  • 300+ user research interviews conducted
  • 10m+ monthly app data points collected
  • 50+ app updates every year

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Test

"Ultimately, my goal is to create things that are useful, which make us proud and benefit thousands or millions of people every day. That's the real significance of our company."

Tobin, Founder and Managing Director

Test

"Ultimately, my goal is to create things that are useful, which make us proud and benefit thousands or millions of people every day. That's the real significance of our company."

Tobin, Founder and Managing Director

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