INSIGHTS

Need some fresh thinking?

Read our thoughts on app design, devleopment and marketing (written by humans, not AI)

Tobin Harris Pocketworks
By Tobin Harris,
September 4, 2025

Twelve steps to launching a new app feature for maximum adoption

The amazing Lucy Beldon recently shared her list of mobile marketing TODO's when launching a new feature, and it can help you increase the ROI on all that app development work.

More New Insights

Tobin Harris Pocketworks
By Tobin Harris,
July 14, 2020

Some UX lessons we can all learn from McLaren

There are a few great design insights from McLaren that any digital business could draw from. We take a quick look at how their car design approach could help organisations needing to become more digital. 

Anna Scandella Pocketworks
By Anna Scandella,
April 18, 2018

No shooting down: finding value in every idea

Healthy communication habits are essential for any team that needs to develop good ideas. In a world where industries are being disrupted overnight, good ideas are more essential than ever if you want to stay in business.

Sign up for insights

Practical thinking on app strategy, product and UX — a considered note every few weeks. See what you get.