INSIGHTS
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Read our thoughts on app design, devleopment and marketing (written by humans, not AI)
September 4, 2025
Twelve steps to launching a new app feature for maximum adoption
The amazing Lucy Beldon recently shared her list of mobile marketing TODO's when launching a new feature, and it can help you increase the ROI on all that app development work.
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July 14, 2020
Some UX lessons we can all learn from McLaren
There are a few great design insights from McLaren that any digital business could draw from. We take a quick look at how their car design approach could help organisations needing to become more digital.






April 18, 2018
No shooting down: finding value in every idea
Healthy communication habits are essential for any team that needs to develop good ideas. In a world where industries are being disrupted overnight, good ideas are more essential than ever if you want to stay in business.











