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Latest news from the world of apps and beyond.

Developing an app is no picnic, so here's some resources help you navigate the minefield and go in with eyes open.

Tobin Harris Pocketworks
By Tobin Harris,
September 4, 2025

Twelve steps to launching a new app feature for maximum adoption

The amazing Lucy Beldon recently shared here list of mobile marketing TODO's when launching a new feature, and it can help you increase the ROI on all that app development work.

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Lucy Beldon Mobile Growth Manager
By Lucy Beldon,
April 24, 2025

How to monetise your subscription app: Top strategies to boost revenue & drive growth

If you're a technology leader looking to create a profitable subscription app, it pays to understand the challenges - this stuff is really hard. Here are some actionable strategies that will help you boost revenue and drive growth.

Tobin Harris Pocketworks
By Tobin Harris,
December 22, 2024

Building Mobile App Success: Is Pocketworks Right for You?

I don’t want this to be a sales pitch, but I think it’s useful to highlight where Pocketworks is different so you can decide if we’re a good fit.

Tobin Harris Pocketworks
By Tobin Harris,
July 20, 2024

Pocketworks goes to Portugal

Our summer training took us to Lisbon, Portugal. The themes include Artificial intelligence, LLMs, Voice Interfaces, BBQ, Surfing and Film Photography.

Tobin Harris Pocketworks
By Tobin Harris,
November 20, 2023

Investing in user experience for mobile app growth

When business leaders invest in UX, they don't always invest in the things that truly make a "great" user experience. Let's look at some of the common traps and how to get around them.

Tobin Harris Pocketworks
By Tobin Harris,
January 5, 2023

Gartner reveals what digital leaders do before building their apps

An interesting study by Gartner reveals what successful tech companies do BEFORE building their digital products. If you're not doing these things, it could be slowing your growth.