Get a market validated proof of concept in just 15 days for £9,900 →

BLOG

Latest news from the world of apps and beyond.

Developing an app is no picnic, so here's some resources help you navigate the minefield and go in with eyes open.

Lucy Beldon Mobile Growth Manager
By Lucy Beldon,
December 15, 2025

5 app marketing trends shaping growth in 2025 (and what to focus on in 2026)

If you’re trying to grow an app or hoping to launch one soon, this guide gives a rundown of the big app marketing changes and practical tips on where to focus in 2026.

More Content

Adam Stone Pocketworks
By Adam Stone,
July 17, 2025

AI wrote this title. Should it develop your app too?

Wondering if AI can speed up app development and cut costs? This article helps you weigh up the benefits of using AI, avoid common pitfalls, and set clear expectations with your software development team.

Tobin Harris Pocketworks
By Tobin Harris,
January 1, 2025

Pocketworks goes to the French Alps

Our Christmas 2024 bi-annual training event took us to the snowy French Alps, where almost the entire company met for three days of training and knowledge share.

Lucy Beldon Mobile Growth Manager
By Lucy Beldon,
August 12, 2024

Funding secured, now what?

Guest blogger, entrepreneur, and app founder Becky Baker takes us through her journey into the world of startups, sharing what she’s learned along the way. 

Tobin Harris Pocketworks
By Tobin Harris,
February 11, 2024

Apps for Impact: The top UK apps for sustainability and net zero

A study of positive impact apps that aim to change consumer behaviour and help the UK move towards sustainability and net-zero.

Tobin Harris Pocketworks
By Tobin Harris,
April 22, 2023

AppMagic Review: App Market Intelligence Tool

App market intelligence tools help you better understand your market and competitors. AppMagic takes a different approach which makes it highly affordable, whilst still offering quality data. Let's take a look.