Cost £20,000

App Growth Strategy

The mobile app audit that sets you on the path to growth.

Growing an app can sometimes feel impossible.

Your app is struggling, but you’re not sure why.

We know how frustrating it can feel when you’ve invested time and resources into developing your app, but the results just aren’t there. Growth requires expertise across marketing, technology, and user experience. With Pocketworks, you’ll have access to a team of specialists who understand the holistic nature of app success.

Download the App Growth Doctor Overview

Five signs your app might be struggling

Downloads have stalled

Fewer new users are discovering or installing your app. How can you increase your app's visibility? Should you focus on App Store optimisation (ASO)? Do you need to invest in paid acquisition? Or is it simply a lack of differentiation in a crowded market?

User retention is slipping

New users drop off quickly, and existing users aren’t returning. You’re not totally happy with your onboarding experience, and feel you lack engaging features and clear value delivery.

Revenue targets feel out of reach

Your app isn’t monetising effectively and it’s hard to see where that revenue growth will come from. How do you figure out your biggest barrier to growth and create a plan to improve?

Competitors are surging ahead

Your app isn’t monetising effectively and it’s hard to see where that revenue growth will come from. How do you figure out your biggest barrier to growth and create a plan to improve?

Poor reviews are holding you back

Negative feedback and low star ratings erode trust and deter potential users. This could be due to unresolved bugs, poor user experience, or unmet expectations. What can you do to bring users back onside?

“Every app has it’s unique set of challenges and opportunities. The aim of this package is to help you find your biggest barrier to growth and give you the tools to do something about it.”

Tobin Harris, Managing Director

Pocketworks

Growth spans every aspect of your app; user acquisition strategy, value proposition, user experience, organic growth mechanisms and overall quality. With Pocketworks you get:

“Their work has improved our product and brought us into the 21st century.”

Darren Sales

Research & Development Manager

Process and deliverables

Our step-by-step workflow

Access to data

We'll send you a mutual NDA and then request access to your app analytics, competitor list and any supporting information. We'll send out a survey asking you questions about your app problems and frustrations.

Audit & review

Our team of experts will audit the performance, user experience and codebase of your app using category benchmarks and best practices for comparison.

Diagnostic workshop

We'll present the findings from our audit in an interactive workshop and have an open and honest discussion about the biggest barriers and opportunities for your app.

Detailed report

Based on your feedback and output from the workshop, we'll provide a detailed report with benchmarks and comparison data. The report will detail our recommendations around where to focus first.

Development roadmap

Based on your feedback, we'll provide a detailed plan for implementation, including costs, timescales and technology recommendations.

About Us

We are UK app developers based in Leeds.

Founded in 2012, Pocketworks and has grown to 19 people across five European countries. Our clients hire us as a long-term partner, assisting them with their mobile strategy, market research, user research, design, mobile development, cloud development, quality assurance and mobile growth hacking.