Get a market validated proof of concept in just 15 days for £9,900 →

From £1,900 per month

Monthly app marketing: Turn your app into a growth engine

AI-driven marketing and optimisation that boosts installs, conversions, and ROI.

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Whiteboard ideation at the Pocketworks office

The problem

Most mid-sized businesses find that launching the app is the easy part.

  • 77% of new users vanish within 3 days of install.
  • 70% abandon a brand after two poor digital experiences.
  • Marketing spend is rising, yet 60% of companies regret at least one software or marketing decision each year (Gartner).

If your app isn’t acquiring, converting, and retaining users, it’s not an asset — it’s a cost.

A group of co-workers in a planning session

The shift

The app market has changed.

  • Thousands of apps launch daily.
  • User expectations are higher than ever.
  • Competitors are already using AI to optimise campaigns and outpace slower teams.

A beautiful app isn’t enough. Growth now depends on data, funnels, and continuous optimisation.

Pocketworks acts as your fractional growth team — hands-off for you, evidence-driven for your board. We combine acquisition, conversion optimisation, and retention strategies into one seamless service. Every campaign is tracked, tested, and reported in board-ready language. No vanity metrics. Just measurable impact.

Outcomes you can expect

01

Streamlined acquisition

More installs from the right users.

02

Happier customers

Higher engagement and retention.

03

Impact metrics

Clear ROI reporting for your board.

04

Long-term results

Confidence that your app is growing, not draining.

About Us

We are an experienced UK-based product team specialising in research-led prototyping, UX/UI design, and evidence-based product decision-making.

Our track record spans over a decade of delivering successful prototypes, MVPs, and scaled applications for clients in multiple industries, including retail, hospitality, transport, and B2B SaaS.

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Hire Pocketworks to create impact and growth.