Articles about creating great mobile customer experiences.
How to increase your app store ranking with keyword research
For anyone new to ASO who wants to increase their app store ranking, here's an in-depth guide that demonstrates how to do keyword optimisation right.
Investing in user experience for mobile app growth
Using analytics to build app features your users will love
Introducing PocketSpark - an AI tool to generate fresh app ideas
Build a better app with Feature Discovery
Why your app isn't getting enough downloads
Which eye tracking device should you buy?
Busy: An app concept that shows how busy the high-street is
"Busy" is an app concept that lets you look at historical footfall data for where you're standing (or even where you're not standing). It combines Open Data published by the government along with mobile technology.
Some UX lessons we can all learn from McLaren
Introducing Thingy, the app that helps businesses manage their spaces
How to Improve Your App’s User Experience With Micro-interactions
The one big thing you should do when making an app
User testing tips - an essential part of any app build
A little story about a property business using tech to scale-up
Mobile Strategy: A simple mobile app strategy template
This article is a high-level template for business leaders wanting to benefit from mobile apps and technology to acquire customers or transform how they work.
Mobile Strategy: When to fix your mobile website before building an app
Mobile Strategy: Streamlining B2B mobile purchasing
No shooting down: finding value in every idea
Why care about design thinking?
The Olive Tree: a tool for discovery workshops
Gin Festival Selects Pocketworks
What we learned from Uber and British Gas at LUX
The UX Conference began in 2017, hosting its first event in June with a theme for designers and developers to understand UX and each other better. We attended their second conference, on the 20th of Feb, in hopeful anticipation of a day of learning.
Chameleon Selects Pocketworks
Don’t ask for an app, ask for a live trial
Giving instant gratification to increase your user-base
How a chat bot could help you reach more customers
