Recent articles about mobile.
Could AI trigger the rise of ephemeral apps?
Mobile apps haven't changed significantly since their introduction 16 years ago. With AI on the rise, we explore a potential future of apps based on three emerging and mature technologies.
How to monetise your subscription app: Top strategies to boost revenue & drive growth
Why user research is the key to validating product-market fit
Making what matters: A manufacturer’s guide to smart product development
Why product roadmap creation can be a challenge (and what to do about it)
The importance of human research in an AI-obsessed world
How to figure out when your app idea is worth pursuing
Pocketworks goes to the French Alps
Our Christmas 2024 bi-annual training event took us to the snowy French Alps, where almost the entire company met for three days of training and knowledge share.
Using Claude for agentic goal-driven mobile testing
How to prioritise your app roadmap more effectively with RICE
We just launched AppFlows - a tool to help you visualise app ideas and strategies 🚀
Funding secured, now what?
The role of app reviews and ratings in App Store Optimisation (ASO)
Optimising your app title, description (and other metadata) for better discoverability
Where to start with paid acquisition for your subscription app
If you’re struggling with where to start with paid acquisition, or even wondering if paid acquisition is a channel that is worth investing in. This guide is for you.
Pocketworks goes to Portugal
The Good Growth Guide: AI for ASO, Competitor Research, and Apple Ad Strategies
Design Systems: why are they good for your business and the planet
Apps for Impact: The top UK apps for sustainability and net zero
Navigation Tools in Android Development
How to increase your app store ranking with keyword research
Investing in user experience for mobile app growth
When business leaders invest in UX, they don't always invest in the things that truly make a "great" user experience. Let's look at some of the common traps and how to get around them.
How to rescue your failing consumer app and discover a path to growth
How to increase your app store ranking with ratings and reviews
Pocketworks goes to Tuscany
AppMagic Review: App Market Intelligence Tool
A simple way to increase your app revenue
Using analytics to build app features your users will love
Gartner reveals what digital leaders do before building their apps
An interesting study by Gartner reveals what successful tech companies do BEFORE building their digital products. If you're not doing these things, it could be slowing your growth.
Pocketworks goes to Malaga
Things you might not think about when planning your app
Four mobile testing tools to improve productivity
Some app advice for a friend who's just become a startup founder
Find out why your Android users cancel their subscriptions
Introducing PocketSpark - an AI tool to generate fresh app ideas
UK app development costs in a nutshell
The average cost of developing an app in the UK is about £300,000. This article takes a quick look at costs of developing a first app and then sustaining ongoing app development.
Vitamins, painkillers and app store conversion rates
Build a better app with Feature Discovery
10 features you might have forgotten to put in your app
Is agile the right approach for your app?
A little lost sometimes - World Mental Health Day 2022
