Tobin Harris
By Tobin Harris, May 15, 2025

Could AI trigger the rise of ephemeral apps?

Mobile apps haven't changed significantly since their introduction 16 years ago. With AI on the rise, we explore a potential future of apps based on three emerging and mature technologies.

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Why user research is the key to validating product-market fit
Judit Salvadó
Judit Salvadó, April 3, 2025

Why user research is the key to validating product-market fit

Making what matters: A manufacturer’s guide to smart product development
Anna Scandella
Anna Scandella, March 6, 2025

Making what matters: A manufacturer’s guide to smart product development

Why product roadmap creation can be a challenge (and what to do about it)
Adam Stone
Adam Stone, February 27, 2025

Why product roadmap creation can be a challenge (and what to do about it)

The importance of human research in an AI-obsessed world
Anna Scandella
Anna Scandella, February 20, 2025

The importance of human research in an AI-obsessed world

How to figure out when your app idea is worth pursuing
Lucy Beldon
Lucy Beldon, January 23, 2025

How to figure out when your app idea is worth pursuing

Tobin Harris
By Tobin Harris, January 1, 2025

Pocketworks goes to the French Alps

Our Christmas 2024 bi-annual training event took us to the snowy French Alps, where almost the entire company met for three days of training and knowledge share.

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Using Claude for agentic goal-driven mobile testing
Tobin Harris
Tobin Harris, December 21, 2024

Using Claude for agentic goal-driven mobile testing

How to prioritise your app roadmap more effectively with RICE
Tobin Harris
Tobin Harris, November 3, 2024

How to prioritise your app roadmap more effectively with RICE

We just launched AppFlows - a tool to help you visualise app ideas and strategies 🚀
Tobin Harris
Tobin Harris, October 29, 2024

We just launched AppFlows - a tool to help you visualise app ideas and strategies 🚀

Funding secured, now what?
Becky Baker
Becky Baker, August 12, 2024

Funding secured, now what?

The role of app reviews and ratings in App Store Optimisation (ASO)
Lucy Beldon
Lucy Beldon, August 8, 2024

The role of app reviews and ratings in App Store Optimisation (ASO)

Optimising your app title, description (and other metadata) for better discoverability
Lucy Beldon
Lucy Beldon, August 6, 2024

Optimising your app title, description (and other metadata) for better discoverability

Lucy Beldon
By Lucy Beldon, July 30, 2024

Where to start with paid acquisition for your subscription app

If you’re struggling with where to start with paid acquisition, or even wondering if paid acquisition is a channel that is worth investing in. This guide is for you. 

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Pocketworks goes to Portugal
Tobin Harris
Tobin Harris, July 20, 2024

Pocketworks goes to Portugal

The Good Growth Guide: AI for ASO, Competitor Research, and Apple Ad Strategies
Lucy Beldon
Lucy Beldon, June 20, 2024

The Good Growth Guide: AI for ASO, Competitor Research, and Apple Ad Strategies

Design Systems: why are they good for your business and the planet
Judit Salvadó
Judit Salvadó, May 21, 2024

Design Systems: why are they good for your business and the planet

Apps for Impact: The top UK apps for sustainability and net zero
Tobin Harris
Tobin Harris, February 11, 2024

Apps for Impact: The top UK apps for sustainability and net zero

Navigation Tools in Android Development
Samuel Luis
Samuel Luis, January 4, 2024

Navigation Tools in Android Development

How to increase your app store ranking with keyword research
Lucy Beldon
Lucy Beldon, November 22, 2023

How to increase your app store ranking with keyword research

Tobin Harris
By Tobin Harris, November 20, 2023

Investing in user experience for mobile app growth

When business leaders invest in UX, they don't always invest in the things that truly make a "great" user experience. Let's look at some of the common traps and how to get around them.

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How to rescue your failing consumer app and discover a path to growth
Tobin Harris
Tobin Harris, November 3, 2023

How to rescue your failing consumer app and discover a path to growth

How to increase your app store ranking with ratings and reviews
Tobin Harris
Tobin Harris, October 29, 2023

How to increase your app store ranking with ratings and reviews

Pocketworks goes to Tuscany
Tobin Harris
Tobin Harris, August 1, 2023

Pocketworks goes to Tuscany

AppMagic Review: App Market Intelligence Tool
Tobin Harris
Tobin Harris, April 22, 2023

AppMagic Review: App Market Intelligence Tool

A simple way to increase your app revenue
Tobin Harris
Tobin Harris, March 11, 2023

A simple way to increase your app revenue

Using analytics to build app features your users will love
Tobin Harris
Tobin Harris, February 27, 2023

Using analytics to build app features your users will love

Tobin Harris
By Tobin Harris, January 5, 2023

Gartner reveals what digital leaders do before building their apps

An interesting study by Gartner reveals what successful tech companies do BEFORE building their digital products. If you're not doing these things, it could be slowing your growth.

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Pocketworks goes to Malaga
Tobin Harris
Tobin Harris, December 25, 2022

Pocketworks goes to Malaga

Things you might not think about when planning your app
Tobin Harris
Tobin Harris, December 21, 2022

Things you might not think about when planning your app

Four mobile testing tools to improve productivity
Tobin Harris
Tobin Harris, December 20, 2022

Four mobile testing tools to improve productivity

Some app advice for a friend who's just become a startup founder
Tobin Harris
Tobin Harris, December 12, 2022

Some app advice for a friend who's just become a startup founder

Find out why your Android users cancel their subscriptions
Tobin Harris
Tobin Harris, December 10, 2022

Find out why your Android users cancel their subscriptions

Introducing PocketSpark - an AI tool to generate fresh app ideas
Tobin Harris
Tobin Harris, November 28, 2022

Introducing PocketSpark - an AI tool to generate fresh app ideas

Tobin Harris
By Tobin Harris, November 6, 2022

UK app development costs in a nutshell

The average cost of developing an app in the UK is about £300,000. This article takes a quick look at costs of developing a first app and then sustaining ongoing app development.

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Vitamins, painkillers and app store conversion rates
Tobin Harris
Tobin Harris, October 31, 2022

Vitamins, painkillers and app store conversion rates

Build a better app with Feature Discovery
Tobin Harris
Tobin Harris, October 30, 2022

Build a better app with Feature Discovery

10 features you might have forgotten to put in your app
Tobin Harris
Tobin Harris, October 28, 2022

10 features you might have forgotten to put in your app

Is agile the right approach for your app?
Tobin Harris
Tobin Harris, October 13, 2022

Is agile the right approach for your app?

A little lost sometimes - World Mental Health Day 2022
Lee Sommerville
Lee Sommerville, October 10, 2022

A little lost sometimes - World Mental Health Day 2022

Why your app isn't getting enough downloads
Tobin Harris
Tobin Harris, October 7, 2022

Why your app isn't getting enough downloads