INSIGHTS

Learn about app development, marketing and user experience.

Taking an app or digital product to market can be difficult, even with the help of AI. Scroll to learn from our experience in devleoping, marketing and growing successful mobile apps.

Tobin Harris Pocketworks
By Tobin Harris,
June 10, 2026

How to improve your app's user retention rates

Getting people to use your app is almost as hard as getting people to download it. With AI making building much easier, this problem is more visible than ever. This article explores why improving retention is one of the most worthy uses of your time and money, and how you can do it. 

More New Insights

Tobin Harris Pocketworks
By Tobin Harris,
September 4, 2025

Twelve steps to launching a new app feature for maximum adoption

The amazing Lucy Beldon recently shared her list of mobile marketing TODO's when launching a new feature, and it can help you increase the ROI on all that app development work.

Adam Stone Pocketworks
By Adam Stone,
February 27, 2025

Why product roadmap creation can be a challenge (and what to do about it)

Creating a product roadmap sounds like a simple task, but in reality it is one of the most challenging aspects of managing a product. This article breaks down why it's so difficult and offers some actionable strategies to make building a roadmap easier.

Lucy Beldon Mobile Growth Manager
By Lucy Beldon,
August 12, 2024

Funding secured, now what?

Guest blogger, entrepreneur, and app founder Becky Baker takes us through her journey into the world of startups, sharing what she’s learned along the way. 

Tobin Harris Pocketworks
By Tobin Harris,
August 1, 2023

Pocketworks goes to Tuscany

If you're a remote-first company, this may provide a little inspiration for your next team meet-up. This time, seventeen Pocketeers gathered in the beautiful Tuscany for some training, workshops and team building.