Latest news from the world of apps and beyond.

AI is everywhere, and the pressure to add it to your app or product can be intense. In this article, Adam Stone talks you through one of the biggest lessons we've learnt when incorporating AI... Don’t just add AI because you can. Add it because it makes something better.

User research is not just about gathering opinions; it's about uncovering real needs. Integrating user research into product development helps ensure you're solving real problems and building something users want. This article explores why user research is essential and how to make it an integral part of your process.

Claude AI now allows us to control our computers, so I thought I'd take a peek at its potential for automating mobile testing to reduce costs and increase time to market. 

If you’re struggling with where to start with paid acquisition, or even wondering if paid acquisition is a channel that is worth investing in. This guide is for you. 

It's nerve-wracking when your app isn't getting the results you want. If you're app is failing, here's a step-by-step process to turn things around. Oh, and grab a brew; it's a thorough one.