INSIGHTS
Learn about app development, marketing and user experience.
Taking an app or digital product to market can be difficult, even with the help of AI. Scroll to learn from our experience in devleoping, marketing and growing successful mobile apps.
June 10, 2026
How to improve your app's user retention rates
Getting people to use your app is almost as hard as getting people to download it. With AI making building much easier, this problem is more visible than ever. This article explores why improving retention is one of the most worthy uses of your time and money, and how you can do it.
Recently Updated

How to monetise your subscription app: Top strategies to boost revenue & drive growth
Updated 9 Jul 2026

How to increase your app store ranking with keyword research
Updated 9 Jul 2026

Where to start with paid acquisition for your subscription app
Updated 9 Jul 2026

Pocketworks goes to the French Alps
Updated 14 Jan 2026

AI wrote this title. Should it develop your app too?
Updated 12 Nov 2025

Could AI trigger the rise of ephemeral apps?
Updated 12 Nov 2025

How to rescue your failing consumer app and discover a path to growth
Updated 6 Nov 2025

The Good Growth Guide: AI for ASO, Competitor Research, and Apple Ad Strategies
Updated 6 Nov 2025

Investing in user experience for mobile app growth
Updated 6 Nov 2025

The role of app reviews and ratings in App Store Optimisation (ASO)
Updated 6 Nov 2025
More New Insights






September 4, 2025
Twelve steps to launching a new app feature for maximum adoption
The amazing Lucy Beldon recently shared her list of mobile marketing TODO's when launching a new feature, and it can help you increase the ROI on all that app development work.






February 27, 2025
Why product roadmap creation can be a challenge (and what to do about it)
Creating a product roadmap sounds like a simple task, but in reality it is one of the most challenging aspects of managing a product. This article breaks down why it's so difficult and offers some actionable strategies to make building a roadmap easier.






August 12, 2024
Funding secured, now what?
Guest blogger, entrepreneur, and app founder Becky Baker takes us through her journey into the world of startups, sharing what she’s learned along the way.






August 1, 2023
Pocketworks goes to Tuscany
If you're a remote-first company, this may provide a little inspiration for your next team meet-up. This time, seventeen Pocketeers gathered in the beautiful Tuscany for some training, workshops and team building.





