About Pocketworks

Founded in 2012, we're a diverse team of seventeen digital product experts across five European countries, with headquarters in Leeds, UK.

Asda Black Logo
Fresenus Black Logo
Wastecare Black Logo
Carbs and Cals Black Logo
Travelodge Black Logo
Veezu Black Logo

Why choose Pocketworks?

We don't just build apps; we are your supportive digital advisors and software delivery team.

Work with us to create, manage and grow end-to-end digital platforms, whilst having access to broad digital skills spanning user research, software development, data analysis and growth hacking.

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Save time

You're busy, so we set things up so we can crack on with minimal time investment from your team - typically 30 mins a week for a medium sized product.

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Launch a complete product

From initial concept to market success, we handle the technologies and delivery processes; no need to juggle multiple vendors.

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Amplify your impact

We specialise in creating apps that customers genuinely appreciate and use, directly contributing to your market share growth.

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Sustainability at Core

Our commitment to working with impactful, sustainable companies ensures alignment with your corporate values and long-term goals.

Need to know more?

We exclusively help organisations create consumer apps that positively impact customers, employees, society and shareholders.

It's a fine balance; driving new sales, repeat business and actually helping people. But it's possible. That's why we bring you the people and processes that have helped our clients achieve up to 900% increase in annual sales.

Our goal is to help business leaders avoid the frustration of blown budgets, late deliveries and apps that don't resonate with customers. These are all things that stand in the way of an impactful app.

We know how hard it is to make a successful app because, in the early days, we worked on plenty that failed; some didn't have the right backing from leadership. Some had overly optimistic budgets. And others didn't solve a real customer problem.

Having the right information and people around you is essential when building a winning app. That's why we publish educational content and resources to help you learn what we've learned. It's also why our people are skilled in user research, user-centric app design, analytics, native mobile tech and data-driven growth marketing.

These days, we work on apps that we believe have a very good chance of success, with people we respect. We embrace risk, because we know that you sometimes have to experiment in order to learn. The trick is doing this the lean way to save money and time. And if we're in doubt about your app, we'll tell you straight.

Our story

We started Pocketworks with a mission...

...To only build apps we believe can succeed, with people we respect, and to provide all the skills needed to make it happen.

All this didn't happen overnight. Over time, we learned the value of hearing the customer's voice, embracing data and investing in people.

2012

Pocketworks launched with a £10K cheque from our first client and £4K of borrowed money. Our first client still works with us today, having grown from zero to over 10m yearly app bookings.

2015

Matej joined us out of straight out of uni and, 9 years later, is our Head of Engineering!

2016

Anna joined us as our first UX researcher and, 8 years later, is our Director of User Experience!

2019

Carbs & Cals partnered with us on a joint venture that has led to 900% growth, with over 70,000 monthly active users.

2020

We switched to remote-first working, and never looked back. Around the same time, we became an early adopter of AI for software development tools.

2023

Lucy joined as our first app growth marketer to help improve client app downloads, purchases and retention.

2024

  • We decided to focus on positive-impact products for society and the planet, and started sponsoring Greentech Gathering.
  • Pocketworks became employee owned, giving the business a clear succession plan (nobody has left our product development team since 2020).
  • Adam took the role of Technical Innovation Manager to help ensure clients benefits from advances in AI and mobile technologies

We build mobile apps that deliver impact and growth.

3M+

App installs per year

24M

Yearly mobile transactions

£250M+

App-driven revenue