It's a fine balance; driving new sales, repeat business and actually helping people. But it's possible. That's why we bring you the people and processes that have helped our clients achieve up to 900% increase in annual sales.

Our goal is to help business leaders avoid the frustration of blown budgets, late deliveries and apps that don't resonate with customers. These are all things that stand in the way of an impactful app.

We know how hard it is to make a successful app because, in the early days, we worked on plenty that failed; some didn't have the right backing from leadership. Some had overly optimistic budgets. And others didn't solve a real customer problem.

Having the right information and people around you is essential when building a winning app. That's why we publish educational content and resources to help you learn what we've learned. It's also why our people are skilled in user research, user-centric app design, analytics, native mobile tech and data-driven growth marketing.

These days, we work on apps that we believe have a very good chance of success, with people we respect. We embrace risk, because we know that you sometimes have to experiment in order to learn. The trick is doing this the lean way to save money and time. And if we're in doubt about your app, we'll tell you straight.

...To only build apps we believe can succeed, with people we respect, and to provide all the skills needed to make it happen.

All this didn't happen overnight. Over time, we learned the value of hearing the customer's voice, embracing data and investing in people.

Pocketworks launched with a £10K cheque from our first client and £4K of borrowed money. Our first client still works with us today, having grown from zero to over 10m yearly app bookings.

Matej joined us out of straight out of uni and, 9 years later, is our Head of Engineering!

Anna joined us as our first UX researcher and, 8 years later, is our Director of User Experience!

Carbs & Cals partnered with us on a joint venture that has led to 900% growth, with over 70,000 monthly active users.

We switched to remote-first working, and never looked back. Around the same time, we became an early adopter of AI for software development tools.

Lucy joined as our first app growth marketer to help improve client app downloads, purchases and retention.

• We decided to focus on positive-impact products for society and the planet, and started sponsoring Greentech Gathering.
• Pocketworks became employee owned, giving the business a clear succession plan (nobody has left our product development team since 2020).
• Adam took the role of Technical Innovation Manager to help ensure clients benefits from advances in AI and mobile technologies