Articles about planning mobile apps.
The importance of human research in an AI-obsessed world
UX is complex because people are complex. Real users interact unpredictably with digital tools. The challenge is not just understanding what users do, but why they do it. Despite its sophistication, AI struggles with this critical aspect.
How to figure out when your app idea is worth pursuing
How to prioritise your app roadmap more effectively with RICE
We just launched AppFlows - a tool to help you visualise app ideas and strategies 🚀
Funding secured, now what?
The role of app reviews and ratings in App Store Optimisation (ASO)
Optimising your app title, description (and other metadata) for better discoverability
Where to start with paid acquisition for your subscription app
If you’re struggling with where to start with paid acquisition, or even wondering if paid acquisition is a channel that is worth investing in. This guide is for you.
The Good Growth Guide: AI for ASO, Competitor Research, and Apple Ad Strategies
Apps for Impact: The top UK apps for sustainability and net zero
How to rescue your failing consumer app and discover a path to growth
How to increase your app store ranking with ratings and reviews
AppMagic Review: App Market Intelligence Tool
A simple way to increase your app revenue
Gartner reveals what digital leaders do before building their apps
An interesting study by Gartner reveals what successful tech companies do BEFORE building their digital products. If you're not doing these things, it could be slowing your growth.
Things you might not think about when planning your app
Some app advice for a friend who's just become a startup founder
UK app development costs in a nutshell
Vitamins, painkillers and app store conversion rates
10 features you might have forgotten to put in your app
Is agile the right approach for your app?
Why you think product discovery is a waste of time
Business leaders often see the discovery phase as a waste of time. They already know what will work for their customers, so what's the point of doing discovery? Or, are they shooting themselves in the foot?
Don't build an app!
Prevent mobile app nightmares with the Mobile Maturity Checklist
Ten questions to stimulate ideas for your mobile app
What are considered best practices when building apps?
Products over Projects, why our customers are increasingly going this way
How to define your app KPIs
How long does it really take to develop an app?
It typically takes three to twelve months to develop a small or medium-sized app. A larger one can take 12-24 months. Read on to find out how to influence your app development timeline.
Help, my startup app development is taking forever!
What are the uk app development costs in 2024?
Why founders should adopt Pirate Metrics (AARRR!)
When your CEO says “we need an app”
Preparing your app team for digital due diligence
Taxi Summit 2021 - an unprecedented year and what to expect next
Why retailers should enhance their mobile experiences in 2022
Studies show that app customers are more loyal. They spend 37% more than non-app customers with the same retailer, buy 33% more frequently, and buy 34% more items.
Fender's mobile strategy is music to your ears
Top job search apps get 100K downloads per month
How local digital leaders responded to the COVID-19 crisis
A guide to mobile strategy
Mobile tech that should be more popular by now (2021 update)
