Latest news from the world of apps and beyond.

Launching an app to market is exciting, scary, and daunting. But have you considered how you'll measure its success? 

In this post, I’ll explain what a North Star Metric is, how to choose one, and why it’s essential for driving meaningful, sustainable growth in your app.

Ratings and reviews are among the most important ranking factors for your app. Discover how app ratings and reviews can influence your ASO strategy and learn how to leverage them effectively.

If you build an app, here’s a simple way to grow your revenue. You only need to put some simple analytics in place to get started. 

The word agile is often misunderstood and overcomplicated. This post helps you understand agile and see if it is a good choice for your app development.

A hugely useful thing to do at the start of your app development is to define the KPIs that define what success looks like.

Fender is an inspiring traditional manufacturer that is using apps and digital tech to help artists be the best they can be. They're getting amazing results, so I thought it would be interesting to take a closer look at what they're doing.