Tobin Harris
By Tobin Harris, May 15, 2025

Could AI trigger the rise of ephemeral apps?

Mobile apps haven't changed significantly since their introduction 16 years ago. With AI on the rise, we explore a potential future of apps based on three emerging and mature technologies.

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Why user research is the key to validating product-market fit
Judit Salvadó
Judit Salvadó, April 3, 2025

Why user research is the key to validating product-market fit

Why product roadmap creation can be a challenge (and what to do about it)
Adam Stone
Adam Stone, February 27, 2025

Why product roadmap creation can be a challenge (and what to do about it)

The importance of human research in an AI-obsessed world
Anna Scandella
Anna Scandella, February 20, 2025

The importance of human research in an AI-obsessed world

How to figure out when your app idea is worth pursuing
Lucy Beldon
Lucy Beldon, January 23, 2025

How to figure out when your app idea is worth pursuing

How to prioritise your app roadmap more effectively with RICE
Tobin Harris
Tobin Harris, November 3, 2024

How to prioritise your app roadmap more effectively with RICE

Tobin Harris
By Tobin Harris, October 29, 2024

We just launched AppFlows - a tool to help you visualise app ideas and strategies 🚀

If you're a tech leader who is tasked with taking a mobile app to market, check out AppFlows - a free tool that helps you lock in your mobile strategy and visualise ideas as fast as you can type.

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Funding secured, now what?
Becky Baker
Becky Baker, August 12, 2024

Funding secured, now what?

The role of app reviews and ratings in App Store Optimisation (ASO)
Lucy Beldon
Lucy Beldon, August 8, 2024

The role of app reviews and ratings in App Store Optimisation (ASO)

Optimising your app title, description (and other metadata) for better discoverability
Lucy Beldon
Lucy Beldon, August 6, 2024

Optimising your app title, description (and other metadata) for better discoverability

Where to start with paid acquisition for your subscription app
Lucy Beldon
Lucy Beldon, July 30, 2024

Where to start with paid acquisition for your subscription app

The Good Growth Guide: AI for ASO, Competitor Research, and Apple Ad Strategies
Lucy Beldon
Lucy Beldon, June 20, 2024

The Good Growth Guide: AI for ASO, Competitor Research, and Apple Ad Strategies

Apps for Impact: The top UK apps for sustainability and net zero
Tobin Harris
Tobin Harris, February 11, 2024

Apps for Impact: The top UK apps for sustainability and net zero

Tobin Harris
By Tobin Harris, November 3, 2023

How to rescue your failing consumer app and discover a path to growth

It's nerve-wracking when your app isn't getting the results you want. If you're app is failing, here's a step-by-step process to turn things around. Oh, and grab a brew; it's a thorough one.

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How to increase your app store ranking with ratings and reviews
Tobin Harris
Tobin Harris, October 29, 2023

How to increase your app store ranking with ratings and reviews

AppMagic Review: App Market Intelligence Tool
Tobin Harris
Tobin Harris, April 22, 2023

AppMagic Review: App Market Intelligence Tool

A simple way to increase your app revenue
Tobin Harris
Tobin Harris, March 11, 2023

A simple way to increase your app revenue

Gartner reveals what digital leaders do before building their apps
Tobin Harris
Tobin Harris, January 5, 2023

Gartner reveals what digital leaders do before building their apps

Things you might not think about when planning your app
Tobin Harris
Tobin Harris, December 21, 2022

Things you might not think about when planning your app

Some app advice for a friend who's just become a startup founder
Tobin Harris
Tobin Harris, December 12, 2022

Some app advice for a friend who's just become a startup founder

Tobin Harris
By Tobin Harris, November 6, 2022

UK app development costs in a nutshell

The average cost of developing an app in the UK is about £300,000. This article takes a quick look at costs of developing a first app and then sustaining ongoing app development.

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Vitamins, painkillers and app store conversion rates
Tobin Harris
Tobin Harris, October 31, 2022

Vitamins, painkillers and app store conversion rates

10 features you might have forgotten to put in your app
Tobin Harris
Tobin Harris, October 28, 2022

10 features you might have forgotten to put in your app

Is agile the right approach for your app?
Tobin Harris
Tobin Harris, October 13, 2022

Is agile the right approach for your app?

Why you think product discovery is a waste of time
Tobin Harris
Tobin Harris, October 2, 2022

Why you think product discovery is a waste of time

Don't build an app!
Tobin Harris
Tobin Harris, September 24, 2022

Don't build an app!

Prevent mobile app nightmares with the Mobile Maturity Checklist
Tobin Harris
Tobin Harris, September 13, 2022

Prevent mobile app nightmares with the Mobile Maturity Checklist

Tobin Harris
By Tobin Harris, May 6, 2022

Ten questions to stimulate ideas for your mobile app

When figuring out how an app can improve your customer experience, try considering these questions. They cover different technologies and techniques that have proven to be successful.

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What are considered best practices when building apps?
Tobin Harris
Tobin Harris, April 21, 2022

What are considered best practices when building apps?

Products over Projects, why our customers are increasingly going this way
Tobin Harris
Tobin Harris, March 2, 2022

Products over Projects, why our customers are increasingly going this way

How to define your app KPIs
Tobin Harris
Tobin Harris, February 3, 2022

How to define your app KPIs

How long does it really take to develop an app?
Tobin Harris
Tobin Harris, January 12, 2022

How long does it really take to develop an app?

Help, my startup app development is taking forever!
Tobin Harris
Tobin Harris, September 20, 2021

Help, my startup app development is taking forever!

What are the uk app development costs in 2024?
Tobin Harris
Tobin Harris, July 19, 2021

What are the uk app development costs in 2024?

Tobin Harris
By Tobin Harris, June 30, 2021

Why founders should adopt Pirate Metrics (AARRR!)

If you're a founder or executive wanting to launch or improve your app, Pirate Metrics can bring you a load of value by helping you think about the important things.

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When your CEO says “we need an app”
Tobin Harris
Tobin Harris, June 20, 2021

When your CEO says “we need an app”

Preparing your app team for digital due diligence
Tobin Harris
Tobin Harris, April 24, 2021

Preparing your app team for digital due diligence

Taxi Summit 2021 - an unprecedented year and what to expect next
Lee Sommerville
Lee Sommerville, March 27, 2021

Taxi Summit 2021 - an unprecedented year and what to expect next

Why retailers should enhance their mobile experiences in 2022
David Spillane
David Spillane, March 11, 2021

Why retailers should enhance their mobile experiences in 2022

Fender's mobile strategy is music to your ears
Tobin Harris
Tobin Harris, January 17, 2021

Fender's mobile strategy is music to your ears

Top job search apps get 100K downloads per month
Tobin Harris
Tobin Harris, October 22, 2020

Top job search apps get 100K downloads per month