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Latest news from the world of apps and beyond.

Developing an app is no picnic, so here's some resources help you navigate the minefield and go in with eyes open.

Lucy Beldon Mobile Growth Manager
By Lucy Beldon,
December 15, 2025

5 app marketing trends shaping growth in 2025 (and what to focus on in 2026)

If you’re trying to grow an app or hoping to launch one soon, this guide gives a rundown of the big app marketing changes and practical tips on where to focus in 2026.

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Lucy Beldon Mobile Growth Manager
By Lucy Beldon,
August 12, 2024

Funding secured, now what?

Guest blogger, entrepreneur, and app founder Becky Baker takes us through her journey into the world of startups, sharing what she’s learned along the way. 

Tobin Harris Pocketworks
By Tobin Harris,
October 29, 2023

How to increase your app store ranking with ratings and reviews

You might not realise that getting more ratings can help you get more downloads. This article helps you understand how to do that.

Tobin Harris Pocketworks
By Tobin Harris,
October 31, 2022

Vitamins, painkillers and app store conversion rates

If you want to get downloads, then you might need to change your app store strategy depending on what type of app you publish. Let's take a look.

Tobin Harris Pocketworks
Tobin Harris  September 24, 2022
Tobin Harris Pocketworks
By Tobin Harris,
April 21, 2022

What are considered best practices when building apps?

If you're setting out to build an app, you might be wondering what the best practices are so you can take an approach that is likely to lead to success. 

Tobin Harris Pocketworks
By Tobin Harris,
June 20, 2021

When your CEO says “we need an app”

Directors often groan when their CEO says “we need an app”. I hear of this happening almost weekly, and it makes me chuckle because it’s a real cliche in the mobile app development business. The question is, are they right?