Judit Salvadó
By Judit Salvadó, April 3, 2025

Why user research is the key to validating product-market fit

User research is not just about gathering opinions; it's about uncovering real needs. Integrating user research into product development helps ensure you're solving real problems and building something users want. This article explores why user research is essential and how to make it an integral part of your process.

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Why product roadmap creation can be a challenge (and what to do about it)
Adam Stone
Adam Stone, February 27, 2025

Why product roadmap creation can be a challenge (and what to do about it)

The importance of human research in an AI-obsessed world
Anna Scandella
Anna Scandella, February 20, 2025

The importance of human research in an AI-obsessed world

How to figure out when your app idea is worth pursuing
Lucy Beldon
Lucy Beldon, January 23, 2025

How to figure out when your app idea is worth pursuing

How to prioritise your app roadmap more effectively with RICE
Tobin Harris
Tobin Harris, November 3, 2024

How to prioritise your app roadmap more effectively with RICE

We just launched AppFlows - a tool to help you visualise app ideas and strategies 🚀
Tobin Harris
Tobin Harris, October 29, 2024

We just launched AppFlows - a tool to help you visualise app ideas and strategies 🚀

Funding secured, now what?
Becky Baker
Becky Baker, August 12, 2024

Funding secured, now what?

Lucy Beldon
By Lucy Beldon, August 8, 2024

The role of app reviews and ratings in App Store Optimisation (ASO)

Ratings and reviews are amongst the most important ranking factors for your app. Learn more about how app ratings and reviews can imapct your ASO strategy and how to take advantage.

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Optimising your app title, description (and other metadata) for better discoverability
Lucy Beldon
Lucy Beldon, August 6, 2024

Optimising your app title, description (and other metadata) for better discoverability

Where to start with paid acquisition for your subscription app
Lucy Beldon
Lucy Beldon, July 30, 2024

Where to start with paid acquisition for your subscription app

The Good Growth Guide: AI for ASO, Competitor Research, and Apple Ad Strategies
Lucy Beldon
Lucy Beldon, June 20, 2024

The Good Growth Guide: AI for ASO, Competitor Research, and Apple Ad Strategies

Apps for Impact: The top UK apps for sustainability and net zero
Tobin Harris
Tobin Harris, February 11, 2024

Apps for Impact: The top UK apps for sustainability and net zero

How to rescue your failing consumer app and discover a path to growth
Tobin Harris
Tobin Harris, November 3, 2023

How to rescue your failing consumer app and discover a path to growth

How to increase your app store ranking with ratings and reviews
Tobin Harris
Tobin Harris, October 29, 2023

How to increase your app store ranking with ratings and reviews

Tobin Harris
By Tobin Harris, April 22, 2023

AppMagic Review: App Market Intelligence Tool

App market intelligence tools help you better understand your market and competitors. AppMagic takes a different approach which makes it highly affordable, whilst still offering quality data. Let's take a look. 

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A simple way to increase your app revenue
Tobin Harris
Tobin Harris, March 11, 2023

A simple way to increase your app revenue

Gartner reveals what digital leaders do before building their apps
Tobin Harris
Tobin Harris, January 5, 2023

Gartner reveals what digital leaders do before building their apps

Things you might not think about when planning your app
Tobin Harris
Tobin Harris, December 21, 2022

Things you might not think about when planning your app

Some app advice for a friend who's just become a startup founder
Tobin Harris
Tobin Harris, December 12, 2022

Some app advice for a friend who's just become a startup founder

UK app development costs in a nutshell
Tobin Harris
Tobin Harris, November 6, 2022

UK app development costs in a nutshell

Vitamins, painkillers and app store conversion rates
Tobin Harris
Tobin Harris, October 31, 2022

Vitamins, painkillers and app store conversion rates

Tobin Harris
By Tobin Harris, October 28, 2022

10 features you might have forgotten to put in your app

I've put together a list of the 10 most important features your app should include. Keep these in mind as you plan your project, and make sure to budget for them in your overall development costs.

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Is agile the right approach for your app?
Tobin Harris
Tobin Harris, October 13, 2022

Is agile the right approach for your app?

Why you think product discovery is a waste of time
Tobin Harris
Tobin Harris, October 2, 2022

Why you think product discovery is a waste of time

Don't build an app!
Tobin Harris
Tobin Harris, September 24, 2022

Don't build an app!

Prevent mobile app nightmares with the Mobile Maturity Checklist
Tobin Harris
Tobin Harris, September 13, 2022

Prevent mobile app nightmares with the Mobile Maturity Checklist

Ten questions to stimulate ideas for your mobile app
Tobin Harris
Tobin Harris, May 6, 2022

Ten questions to stimulate ideas for your mobile app

What are considered best practices when building apps?
Tobin Harris
Tobin Harris, April 21, 2022

What are considered best practices when building apps?

Tobin Harris
By Tobin Harris, March 2, 2022

Products over Projects, why our customers are increasingly going this way

Customers are changing how they invest in their app development and digital product development. More and more, they are opting for products over projects, agile budgets and being product-led. 

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How to define your app KPIs
Tobin Harris
Tobin Harris, February 3, 2022

How to define your app KPIs

How long does it really take to develop an app?
Tobin Harris
Tobin Harris, January 12, 2022

How long does it really take to develop an app?

Help, my startup app development is taking forever!
Tobin Harris
Tobin Harris, September 20, 2021

Help, my startup app development is taking forever!

What are the uk app development costs in 2024?
Tobin Harris
Tobin Harris, July 19, 2021

What are the uk app development costs in 2024?

Why founders should adopt Pirate Metrics (AARRR!)
Tobin Harris
Tobin Harris, June 30, 2021

Why founders should adopt Pirate Metrics (AARRR!)

When your CEO says “we need an app”
Tobin Harris
Tobin Harris, June 20, 2021

When your CEO says “we need an app”

Tobin Harris
By Tobin Harris, April 24, 2021

Preparing your app team for digital due diligence

If your company is considering investment from potential PE or VC firms, an audit could cover UX, CX, agility, product management, technical architecture and infrastructure. Let's look at the kinds of things you should prepare for.

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Taxi Summit 2021 - an unprecedented year and what to expect next
Lee Sommerville
Lee Sommerville, March 27, 2021

Taxi Summit 2021 - an unprecedented year and what to expect next

Why retailers should enhance their mobile experiences in 2022
David Spillane
David Spillane, March 11, 2021

Why retailers should enhance their mobile experiences in 2022

Fender's mobile strategy is music to your ears
Tobin Harris
Tobin Harris, January 17, 2021

Fender's mobile strategy is music to your ears

Top job search apps get 100K downloads per month
Tobin Harris
Tobin Harris, October 22, 2020

Top job search apps get 100K downloads per month

How local digital leaders responded to the COVID-19 crisis
Tobin Harris
Tobin Harris, June 17, 2020

How local digital leaders responded to the COVID-19 crisis

A guide to mobile strategy
Tobin Harris
Tobin Harris, January 26, 2020

A guide to mobile strategy