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Latest news from the world of apps and beyond.
Developing an app is no picnic, so here's some resources help you navigate the minefield and go in with eyes open.
December 15, 2025
5 app marketing trends shaping growth in 2025 (and what to focus on in 2026)
If you’re trying to grow an app or hoping to launch one soon, this guide gives a rundown of the big app marketing changes and practical tips on where to focus in 2026.
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August 12, 2024
Funding secured, now what?
Guest blogger, entrepreneur, and app founder Becky Baker takes us through her journey into the world of startups, sharing what she’s learned along the way.






October 29, 2023
How to increase your app store ranking with ratings and reviews
You might not realise that getting more ratings can help you get more downloads. This article helps you understand how to do that.






October 31, 2022
Vitamins, painkillers and app store conversion rates
If you want to get downloads, then you might need to change your app store strategy depending on what type of app you publish. Let's take a look.






April 21, 2022
What are considered best practices when building apps?
If you're setting out to build an app, you might be wondering what the best practices are so you can take an approach that is likely to lead to success.






June 20, 2021
When your CEO says “we need an app”
Directors often groan when their CEO says “we need an app”. I hear of this happening almost weekly, and it makes me chuckle because it’s a real cliche in the mobile app development business. The question is, are they right?







