App strategy resources to help your app succeed.

A short guide to help you understand the real cost of developing a consumer app. Unlike many sources, this allows for learning and iteration to find market fit.

This 30 page market report is for founders and business leaders creating a mental health or well-being app. It provides industry data and best practices that will help you navigate the pitfalls and plan for success.

A market-leading app needs a solid approach to design, development and growth. Use this checklist to build the right environment for a successful app.

A one-page strategy blueprint to capture your high-level mobile strategy. It's based on Roger Martin's best selling strategy book - Playing to Win.

Compare strategic options side-by-side, bringing together the core elements of up to three strategies. Then, identify key outcomes and any barriers that need testing.

Innovate by finding inspiration in non-related fields, using an analogous inspiration worksheet. Create a product experience similar to finding the right cable in a messy drawer.

Navigate the app development landscape with confidence thanks to this list of top 10 features crucial for user engagement and app success.

Perfect for CEOs, CMOs and CTOs who are about to embark on a mobile app development. This diagram outlines a robust strategic process for planning your app.

Take a sneak peak into the world of sleep apps, their usage, and the underlying trends driving their adoption in the UK.