FREE APP GROWTH GUIDE
Turbo-Charge Your App Growth
Discover the exact process we use to drive mobile app growth, including actionable insights on assessing app health, mastering metrics, and cultivating a growth mindset.
Growing an app can sometimes feel impossible.
This guide draws on our experience of growing mobile apps and is designed to help app publishers find the best opportunities for growth.
We've designed this document to be a hands-on, practical guide that will help you examine your own app's performance.
By following the outlined processes and methods, you will be able to measure your app health and identify the areas most in need of attention.
This guide is designed to help you get a better understanding of the metrics and Key Performance Indicators (KPIs) that show the overall health of your app and signpost the areas you should focus on.
Tips to develop a growth mindset
- Get to grips with your data
- Understand your industry, category and competitor benchmarks
- Do ongoing research and continuous discovery
- Focus on one growth area at a time
- Commit to a culture of experimentation
- Be patient: Expecting instant results is a bad idea
- Embrace disappointment: Failure has to happen
"The key to driving app growth is to develop a growth mindset. This means being data-driven and having a clear idea of your goals and benchmarks."
Lucy Beldon
Mobile Growth Manager, Pocketworks
“Every app has it’s unique set of challenges and opportunities. The aim of this package is to help customers find their biggest barrier to growth and give them the tools to do something about it.”Tobin Harris, Managing Director
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About Us
We are UK app developers based in Leeds.
Founded in 2012, Pocketworks has grown to 19 people across five European countries. Our clients hire us as a long-term partner, assisting them with their mobile strategy, market research, user research, design, mobile development, cloud development, quality assurance and mobile growth hacking.
2025 Pocketworks Mobile Ltd