Prototyping new customer experiences in hotel booking.

CASE STUDY

Key Achievements

  • Worked with digital team to devise new consumer app booking experience
  • Developed visual prototypes that added value to customer experience, including Mobile Wallets, Maps and Uber
  • Prototype was well received by an audience of 300+ at the annual Travelodge company conference

Summary

Travelodge appraoched Pocketworks because they wanted to explore how they might give more value to their mobile customers. We worked with their digital team to develop a series of prototypes that made use of mobile wallets and external services such as Uber.