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Strategic Ideas Comparison
- A worksheet for quickly drawing up strategic ideas
- Side by side, easy to compare ideas
- Based on the Strategy Choice Cascade
What you'll find inside
- A worksheet for quickly drawing up strategic ideas
- Side by side, easy to compare ideas
- Based on the Strategy Choice Cascade
You often have to explore several strategic opportunities and ideas
When you explore your mobie strategy, you will generate a lot of ideas where mobile can add value to your business.
The problem is, you rarely get concensus across your team that an idea is a good one. This sheet helps you evaluate that.
Compare strategic options or app ideas
- Write down up to three strategic options side-by-side, exploring the core elements of up to three strategies covering customers, value proposition and competitors.
- Use the "What Would Have To Be True" (WWHTBT) box to identify key outcomes in an objective manner.
- Look at all those WWHTBT criteria and decide which ones are highly risky. Which are the potential show-stoppers here?
- Mark those with a (B)
- Next, you can design ways to remove those barriers.
Removing barriers
Once you have outlined barriers (risks), you can plan how you want to mitigate.
Some examples:
This strategy relies on us convincing NHS CCGs to promote our app, but we don't have much experience with that.
You might decide to interview some CCGs to understand what their buying process, and then decide if it's somethign your organistaion is able to achieve.
This strategy relies on us providing mobile apps to make our content more convenient, but we don't know that people will bother to download the app. Is it a compelling enough value proposition?
In this case, you might decide to conduct some user research to find out the struggles yoru customers have getting value from your content. If they complain about convenience, you know your app idea is a good one.
This strategy relies on us developing quite a complex app, can we execute fast enough to seize the opportunity?
In this case, you might hire an app developer to consult with you during your strategy building. They can provide insights into timeframes and costs as you go.
As you can tell, there are lots of ways to remove barriers of different kinds:
- Financial models in Excel or Google Sheets
- User Research Interviews
- Buy Market Data
- Create Paper Prototypes
- Creating very small MVPs (the best kind)
- Conducting Online Surveys
- Doing Competitor Analysis
- Creating Systems Dynamics models or Simulations