£149.00
This 30 page market report is for founders and business leaders creating a mental health or wellbeing app. It provides industry data and best practices that will help you navigate the pitfalls and plan for success.
Get the data and best practices to help you plan a successful wellbeing or mental health app.
The opportunity
If you’re a founder or business leader considering creating a mental health or well-being app, you face enormous opportunities and many big challenges.
The market for digital health apps is growing at over 15% per year, and the UK market is set to be worth almost £24bn by 2025. So yes, there are opportunities indeed. As you’ll learn in this report, some mental health apps generate millions yearly.
The challenges
There are a number of challenges when trying to build a successful wellbeing app. Firstly, it’s very likely you’ll have a lot of competition. There are over 220,000 health apps available in the UK. In 2020, there were over 250 launched around the world each day. But there are other issues you’ll need to overcome relating to quality, evidence, and user experience.
Developing apps is also not a cheap sport, nor an easy one. Over 99% of start-ups fail, and a CBInsights report noted that the top two reasons are poor market fit and blown budgets.
So, you’ll need to make sure you’re building something people want and plan your app well.
"75% of health apps fail to pass our review process. This means they cannot be included on our digital health libraries."
Orcha Health
December 2022
What's included?
This report blends data and best practices to help you avoid those problems and plan a more successful wellbeing or mental health app.
It starts with empathy - learning about the people you serve and the problems you want to solve.
Then, we look at the market and competitors so you can see how many downloads your app might be able to get. We also help you understand the costs of reaching those people.
Contents
Here's what you'll get when you download our 30 page Wellbeing Apps in the UK Market Report.
- People and problems: The current landscape and problems people are facing
- How apps are helping: Why people turn to apps & the UK wellbeing app landscape
- Where apps fall short: Common problems with wellbeing apps
- Why apps are hard: The challenges in taking an app to market
- Let's make it better: Advice for creating a successful mental health or wellbeing app
“This report blends data and best practices to help you avoid common problems and plan a more successful wellbeing or mental health app. It starts with empathy - learning about the people you serve and the problems you want to solve.”Tobin Harris, Managing Director
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About Us
We are UK app developers based in Leeds.
Founded in 2012, Pocketworks and has grown to 19 people across five European countries. Our clients hire us as a long-term partner, assisting them with their mobile strategy, market research, user research, design, mobile development, cloud development, quality assurance and mobile growth hacking.
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