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Strategy Choice Cascade

Your mobile strategy should align with business goals, so here's a one-page strategy blueprint to capture both. It's based on Roger Martin's best selling strategy book - Playing to Win.

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Key strategic areas to focus on
Example of a business strategy
Example of a mobile strategy
Annotations covering key decisions
Updated in March 2024 with more examples

What you'll find inside

Key strategic areas to focus on
Example of a business strategy
Example of a mobile strategy
Annotations covering key decisions
Updated in March 2024 with more examples

Strategy covers the big decisions that will help your app succeeed

The Strategy Choice Cascade (SCC) is a fairly flexible tool so there are a few ways to get value from it.

Business strategy

If you’re planning a mobile app, you should align it with your current organisational strategy. Using this sheet, you can quickly capture that organisational strategy on one page, and then make your mobile decisions with that at hand.

Mobile strategy

If you look at your mobile app through this lens it's pretty useful too. You can then clearly see how the mobile strategy supports the organisational strategy. For example, a mobile app might only target a subset of customers, or it might focus on one core service offering.

Other strategies

You might be getting the idea, but you can use this for pretty much any strategy - from divisional to departmental.