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Strategic Ideas Comparison
Compare strategic options side-by-side to identify key outcomes and any barriers that need testing.
You often have several strategic opportunities and ideas to explore
When you explore your mobile strategy, you will generate a lot of ideas where mobile can add value to your business. The problem is, you rarely get consensus across your team that an idea is a good one. This sheet helps you evaluate that.
Compare strategic options or different app ideas
- Write down up to three strategic options side-by-side, exploring the core elements of up to three strategies covering customers, value proposition and competitors.
- Use the "What Would Have To Be True" (WWHTBT) box to identify key outcomes in an objective manner.
- Look at all those WWHTBT criteria and decide which ones are highly risky. Which are the potential show-stoppers here?
- Mark those with a (B)
- Next, you can design ways to remove those barriers.
Removing barriers
Once you have outlined barriers (risks), you can plan how you want to mitigate.
For example:
- You might decide to interview some of your target audience to better understand their buying process. Do your business ambitions align to their needs and ways of working?
- You might decide to conduct some user research to find out the struggles your customers have getting value from your content. If they complain about convenience, you know your app idea is a good one.
This strategy relies on us developing quite a complex app, can we execute fast enough to seize the opportunity?
In this case, you might hire an app developer to consult with you during your strategy building. They can provide insights into timeframes and costs as you go.
As you can tell, there are lots of ways to remove barriers of different kinds:
- Financial models in Excel or Google Sheets
- User Research Interviews
- Buy Market Data
- Create Paper Prototypes
- Creating very small MVPs (the best kind)
- Conducting Online Surveys
- Doing Competitor Analysis
- Creating Systems Dynamics models or Simulations
"This worksheet lets you compare the heart of different strategies. We find it useful to summarise the choices people make with their mobile apps."Anna Scandella, Director of User Experience
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About Us
We are UK app developers based in Leeds.
Founded in 2012, Pocketworks has grown to 19 people across five European countries. Our clients hire us as a long-term partner, assisting them with their mobile strategy, market research, user research, design, mobile development, cloud development, quality assurance and mobile growth hacking.
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