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Read our thoughts on app design, development and marketing (written by humans, not AI)

Tobin Harris Pocketworks
By Tobin Harris,
October 15, 2026

Manufacturers, should your firmware be encrypted to prevent AI-RE?

Manufacturers are seeing increasing AI-powered reverse engineering of their firmware. Some manufacturers are leaning into this, deliberately creating hackable devices that encourage community contribution. Others see this as a risk to their Intellectual Property, device security and sales revenue.

More New Insights

Lucy Beldon Mobile Growth Manager
By Lucy Beldon,
November 6, 2025

North Star Metrics: How finding your North Star could help drive real app growth

Launching an app to market is exciting, scary, and daunting. But have you considered how you'll measure its success? 

In this post, I’ll explain what a North Star Metric is, how to choose one, and why it’s essential for driving meaningful, sustainable growth in your app.

Anna Scandella Pocketworks
By Anna Scandella,
March 6, 2025

Making what matters: A manufacturer’s guide to smart product development

At its core, smart product development is about designing seamless, connected experiences that enhance users' lives. The best products feel effortless and intuitive.

However, manufacturers often face huge challenges when navigating digital transformation projects. How do you create meaningful, connected experiences that deliver real value to users? 

Tobin Harris Pocketworks
By Tobin Harris,
October 29, 2024

We just launched AppFlows - a tool to help you visualise app ideas and strategies 🚀

If you're a tech leader who is tasked with taking a mobile app to market, check out AppFlows - a free tool that helps you lock in your mobile strategy and visualise ideas as fast as you can type.

Tobin Harris Pocketworks
By Tobin Harris,
October 29, 2023

How to increase your app store ranking with ratings and reviews

You might not realise that getting more ratings can help you get more downloads. This article helps you understand how to do that.

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