INSIGHTS
Need some fresh thinking?
Read our thoughts on app design, development and marketing (written by humans, not AI)
October 15, 2026
Manufacturers, should your firmware be encrypted to prevent AI-RE?
Manufacturers are seeing increasing AI-powered reverse engineering of their firmware. Some manufacturers are leaning into this, deliberately creating hackable devices that encourage community contribution. Others see this as a risk to their Intellectual Property, device security and sales revenue.
Recently Updated

The role of app reviews and ratings in App Store Optimisation (ASO)
Updated 10 Jul 2026

How to monetise your subscription app: Top strategies to boost revenue & drive growth
Updated 9 Jul 2026

How to increase your app store ranking with keyword research
Updated 9 Jul 2026

Where to start with paid acquisition for your subscription app
Updated 9 Jul 2026

Pocketworks goes to the French Alps
Updated 14 Jan 2026

AI wrote this title. Should it develop your app too?
Updated 12 Nov 2025

Could AI trigger the rise of ephemeral apps?
Updated 12 Nov 2025

How to rescue your failing consumer app and discover a path to growth
Updated 6 Nov 2025

The Good Growth Guide: AI for ASO, Competitor Research, and Apple Ad Strategies
Updated 6 Nov 2025

Investing in user experience for mobile app growth
Updated 6 Nov 2025
More New Insights






November 6, 2025
North Star Metrics: How finding your North Star could help drive real app growth
Launching an app to market is exciting, scary, and daunting. But have you considered how you'll measure its success?
In this post, I’ll explain what a North Star Metric is, how to choose one, and why it’s essential for driving meaningful, sustainable growth in your app.






March 6, 2025
Making what matters: A manufacturer’s guide to smart product development
At its core, smart product development is about designing seamless, connected experiences that enhance users' lives. The best products feel effortless and intuitive.
However, manufacturers often face huge challenges when navigating digital transformation projects. How do you create meaningful, connected experiences that deliver real value to users?






October 29, 2024
We just launched AppFlows - a tool to help you visualise app ideas and strategies 🚀
If you're a tech leader who is tasked with taking a mobile app to market, check out AppFlows - a free tool that helps you lock in your mobile strategy and visualise ideas as fast as you can type.






October 29, 2023
How to increase your app store ranking with ratings and reviews
You might not realise that getting more ratings can help you get more downloads. This article helps you understand how to do that.





