Lucy Beldon

Hi I'm Lucy, Mobile Growth Manager at Pocketworks.

My role is all about helping us and our clients understand how apps are performing, grow a user base and keep users engaged.

My background is in marketing, and I have over 15 years of experience across a broad range of projects and organisations. I’ve worked for both B2B and D2C companies and have experience across agency and in-house. So, I have a pretty broad knowledge and experience base to draw on.

My real passion is for data and analysis. If you can’t measure if something has worked and don’t have the capability to be able to understand why it worked (or didn’t work), then you’re never going to be able to improve. When I'm not at work, you can find me out walking (usually to a pub) in the countryside around Holmfirth, where I live with my husband, son and dog.