Sense Check

A quick, expert review to refine your app idea and avoid costly mistakes.

A fast, light look at all the critical aspects of your app idea, and a concise report outlining your best next steps to turn your ideas into a credible plan.

Cost: £3,600

Payment via PayHip.
Sense Check

Common problems when starting an app

We know that building apps is both exciting and tricky. We're here to help you address the following challenges:

You're new to developing apps

You use apps every day, so you know your idea isn't too far-fetched. However, you business doesn't have deep expertise in apps. You'd value feedback by people who can help you catch any mistakes and check your thinking.

It's hard to keep up with technology

Technology moves fast; Apple and Google are introducing new features all the time. And your app could lean on data, AI and cloud to make it more compelling. You're not up to speed on the latest advances and want to make sure you understand what is possible.

Your user experience needs improvement

You have good ideas and may have produced some design prototypes. However, you aren't quite confident if you've covered all the bases. Is it too complicated? Does it follow best practics? Did you miss any important features? Will it get rejected by Apple or Google? You'd get value from a second opinion.

The financial forecast seems incomplete

You know apps can require a significant investment and you need to demonstrate ROI. You're not fully confident in presenting your business plan and could do with a steer on mobile marketing projections, development costs and app revenue forecast.

Becky Baker

I’m now building my second start-up, The Receipt Safe, and am trying to methodically work through the discovery and design process. I feel happy to take my time, listen to the product feedback and enjoy the process.

Becky Baker, Founder, ReceiptSafe

Where we'll help you get to

Confidence in your app user experience

You'll have feedback on where your app user experience may hinder or deter people from engaging, and some actionable steps to fix it.

Tailored advice to drive app growth

You'll know if your app is going to retain users or not, and what kinds of things you need to do to drive up revenue and user growth.

Awareness of the latest technologies

You'll learn what digital technologies might help, spanning mobile, cloud and AI. Plus, you'll have a sense-check on scalability and security.

An investment-ready business plan

You'll have input on your forecasts, so you're board-proof or investor-ready. Where are the likely costs? What are the OpEx costs? What costs haven't we planned for? What is the likely revenue for year one?

How we help you get there

Over a week or two, we'll bring our senior team together to take a close look at what you're doing. They'll work through a series of small audits in the following areas:

1. Finding critical issues in your app design

Our mobile UX experts will do a heuristic review of your app and point out any potential problems that might cause it to get rejected, or which might cause issues for your future app users. We'll also highlight where you might be deterring users which could affect revenue.

2. An audit of your app revenue, growth and marketing plans

Our marketing and growth hackers will inspect your ideas and see if they include the necessary tactics for driving organic growth and long-term user retention. We'll also review your marketing plan across paid or organic channels, such as email and social media.

3. Researching the right technologies to drive your idea forward

Our senior technology team will help you understand the right technologies to solve your problem, from scalability and security and platforms and 3rd party tools and connectivity.

4. A close look at your forecasts

Our commerical team will study your business model, costs and revenue forecasts. They'll make sure your app-related costs are realistic and you've allowed for typical OpEx costs. Where we spot errors, we'll make suggestions for improvement.

Tobin Harris

Helping product leaders get clarity and confidence is a lot of fun. Our Reality Check brings our most experienced people to your project across technology, UX, growth and strategy.

Tobin Harris, Managing Director, Pocketworks

Process and Deliverables

Format Online
Duration 1-week
Your time investment Approx. 3 hours
Who you'll need Typically Product Director, CFO, Marketing, Design and Engineering
Process and Deliverables

1. First, paperwork

We'll send you a mutual NDA and then request all the documentation you have on your app idea to date. We'll send out a survey asking you questions about your app idea.

2. One-hour Q&A

We'll arrange a 1-hour Q&A to fill any gaps in our knowledge, to share preliminary thoughts and answer your questions.

3. Two-hour Workshop

After reviewing your documentation and question responses, we'll invite you and your team to a two online workshop where we dig deep into everything.

4. Final Report

We'll send a report outlining all recommendations and action points you need to take to improve your idea and take it to market.

After booking, we'll confirm when both sides can can start. We'll aim to get things moving quickly and deliver the workshops and report within 1-2 weeks, depending on everyone's availability.

100% money-back guarantee

If you aren't satisifed with the results of our Sense Check consultation, we'll happily refund your payment.