Here are some of the problems we can help you tackle.
Concept Design
Transform your app idea into a user-tested, actionable concept.
A comprehensive solution design service, crafting multiple concept variants for your app and testing them with real users.
Cost: £20,000
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A comprehensive solution design service, crafting multiple concept variants for your app and testing them with real users.
What's holding your concept back?
You're struggling to select which app ideas to run with
You have a lot of good ideas, but it's expensive to develop them all. What features will customers care about the most? What will have the most impact on revenue and customer satisfaction?
You're not sure if it's engaging enough
You've created a rough prototype, but you don't know exactly how to arrange this into a simple, engaging concept that people will enjoy using and get value from.
You're still learning about digital technologies
You use apps and roughly know what technologies you can use, but you want to be sure you're not missing something. What mobile technologies are right for your app? How can you make the most of cloud, data and AI?
You have to work within a budget
App development can be costly, even for medium-sized organisations. You want a great user experience and business results, without risking going over budget. How can you make sure you design something that can be built within budget?
You're worried about the technical build
You know that, if your ideas have legs, the app will be a core pillar of your offering and a key revenue generator. You need to outsource development, potentially for several years. But you may want to build internal digital capability. How avoid time consuming vendor management?
Pocketworks offer an easy, open approach to discussions, ideas and working together. Also, an agile, no hassle, approach to getting things done collaboratively and in a timely manner.
Dr. Adar Pelah, Head of LIVE, University of York
What you'll achieve
Your strongest features, clearly identified
No more relying on guesswork to decide which ideas will work. You'll have data and insight highlighting which ideas match customer demand. And you'll be able to present a solid business case to the board.
An attractive, validated concept
You'll be able to see your app ideas visualised to professional standards. The concept will incorporate your own ideas and be iteratively improved through data-backed research, customer insight and expert advice.
Make effective use of digital technologies
Your concept design isn't just about the user experience. It comes with recommendations for most appropriate use of modern mobile, cloud and AI technologies.
Have a clear understanding of costs and timelines
You have a roadmap broken down into chunks the board can understand, speaking your language, with costs, timescales and an ROI case.
Have confidence to proceed to the next steps
You'll be working with a mobile expert that helps you research, design, develop and grow digital products that incorporate modern digital technologies across mobile, cloud, data and AI.
How we help you get there
Identify your best ideas
Using market and customer research, we help you assess which ideas are the strongest, without bias. This is crucial for designing an app experience that your customers will love.
See them come to life, complete with customer validation
With an understanding of which ideas will resonate with your customers, we'll turn them into prototypes and test them with users. After a few iterations, we'll have helped you hone in on a strong concept that customers find simple, clear, and highly useful.
Learn which technologies will improve your solution
As a mobile, cloud and AI technology specialist, we bring you hands-on experience using the full spectrum of technologies available; App Clips, Live Notifications, Martech, Bluetooth, NFC, LLMs and Data Dashboards —you name it.
Create a roadmap that is affordable
We'll help you understand your business case and budget options from day one, and design with this in mind. A key output of this process is a roadmap with costs that we work hard to make fit your budget.
Develop your app with us, or use another supplier
Unlike many design and research agencies, we also have in-house development and app marketing expertise. We're not a build-and-run studio like many startup studios. This means we're here to see you along the entire journey and help you take things in-house if and when the time is right.
Deliverables & Process
| Format | Online, or in-person if practical |
| Duration | 8-weeks |
| Your time investment | Approx. 7 hours |
| Who you'll need | Typically Product Director, CFO, Marketing, Design and Engineering |
1. Orientation
We'll provide an expert assessment of your current situation, ROI potential, and go-to-market strategy.
2. Planning Workshop
Our plan will directly address the key questions and challenges facing your organisation related to your app concept.
3. Concept Playback & Your Feedback
We'll present the concepts we've created basd on the plan, and test results we've gathered from user reearch. We'll get your feedback in case you need any changes.
4. Detailed Report
A provide a report including the visual designs, validation results. Including any supporting information other stakeholders in your organisation might need.
5. Development Roadmap
Based on your feedback, we'll provide a detailed plan for implementation, including costs and technology recommendations.
