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Analogous Inspiration Exercise
- A great tool for thinking up new idaes
- Perfect for group ideation
- A printable worksheet
What you'll find inside
- A great tool for thinking up new idaes
- Perfect for group ideation
- A printable worksheet
The best ideas come when we're out of our comfort zone
Use this worksheet as an ideation facilitator during a strategy or user research workshop. As this exercise can lead people out of their comfort zone, ensure to warm up the participants with an icebreaker exercise. You need them to develop radical ideas for the activity to succeed!
Picking the "right" experiences
Step three is by far the riskiest part of this exercise, as people will likely pick emotions such as "confidence", "relief", and "surprise" in step two and then come up with strictly product-related examples of when they feel those sorts of feelings.
As a facilitator, you need to try and lead them towards some situations they wouldn't encounter at work.
For example, if you're trying to come up with some new features ideas for a car dealership website, you don't want people to list "buying a new car safely" as an example of feeling confident about something. You might want to prompt them to think of other times they felt confident. What about "fixing the broken washing machine without needing help"?
The more unlikely your madlib statement is, the higher the chance your idea will be great.