Push notifications are a good way to engage customers if used correctly.
Open rates vary between 30% and 80%, making them more effective than email, where open rates are closer to 20%. SMS messages still hold the highest open rates reaching over 90%.
The key to doing push right is to provide value to the customer and do it at the right time. This is important because 71% of app uninstalls are triggered by an unwanted push notification and 57% of mobile users unsubscribe from push because of too many messages or updates.
Open rates are higher for apps relating to travel, finance and e-commerce.
Personalised push will have a 9% increase in engagement over blanket-push.