Technologies

Push Notifications

Adopt

Push notifications are a good way to engage customers if used correctly.

Open rates vary between 30% and 80%, making them more effective than email, where open rates are closer to 20%. SMS messages still hold the highest open rates reaching over 90%.

The key to doing push right is to provide value to the customer and do it at the right time. This is important because 71% of app uninstalls are triggered by an unwanted push notification and 57% of mobile users unsubscribe from push because of too many messages or updates.

Open rates are higher for apps relating to travel, finance and e-commerce.

Personalised push will have a 9% increase in engagement over blanket-push.

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Our opinion

Adopt  We wouldn't hesitate to adopt this and would use it ourselves when appropriate.