Mobile wallets are typically apps on the phone that contain credit cards, tickets and vouchers. Apple Wallet and Google Pay are the most popular. The main benefit is that they create a simpler payment experience for the user. They are a more convenient alternative to asking users to enter credit card details in a native mobile app or web app.
Companies such as The Trainline, Uber, Jet2 and Deliveroo use mobile wallets to make payments and check-ins easier for customers. This encourages repeat use and increases customer retention.
With their growing popularity, we'd recommend you consider them for payments, discount cards, vouchers and tickets.