Generation Z are born between 1997 and 2012, putting them in the 18-24 age bracket.
They behave differently and have different needs when compared to millenials ('81 - '96), Gen X ('65 - '80) and baby boomers ('46 - '64 ).
Here's some things you might want to consider about Gen Z in your mobile strategy or digital strategy:
- Gen Z are the mobile generation
- 98% own a smartphone
- The probably owned it since they were 10 years old
- They have 55% more sessions in apps than older generations
- They want to be entertained content above all else
- They like bite-sized content, 3 minute videos, scannable text etc
- They want you to help them achieve their personal aspirations and goals
- They care far more about your mission and values than millenials
- They're the largest and fastest growing generation
We recommend businesses prioritise reaching and engaging Gen Z in order to avoid being disrupted by competitors. Obviously you need to understand your users and make sure that your category is something they are interested in. But beyond that, you should be seeing Gen Z engage with you via mobile. If they aren't, this is a good opportunity to take a close look at how you can seize this opportunity.