Create prototypes and test on users


App prototypes are typically a fake version of an app that costs much less to produce. Creating prototypes helps teams explore ideas and, more importantly, test them on people. Testing a prototype can reveal many useful things about your idea, before you commit to an app idea:

  • Do people find the app or feature makes sense?
  • Can people use it to get a task done?
  • Are there any ways to improve it for higher impact?

We recommend that digital teams always create prototypes and test them on people. The ROI is incredibly high and it prevents costly mistakes.

Our opinion

Adopt  We wouldn't hesitate to adopt this and would use it ourselves when appropriate.