Progressive Web Apps (PWAs) are essentially web sites that meet the high quality bar set by many native mobile apps. The idea is that your customers should feel like they're using a really slick "app", even though it's a website.
The thing is, PWAs work really well for Android users and not so well for iPhone users. So let's look at why, which may help you decide if they are the right choice for your needs.
A few reasons you might chose to build a PWA instead of a native mobile app:
So, there are some great reasons to create a PWA.
There is a slight snag though.
Right now, PWAs might not be the right choice if you have a lot of customers using iPhones or iPads. This is because Apple devices don't support PWAs as well as Android ones.
Have a look at the limitations of PWAs on iPhones and see if this is a deal-breaker for your app.
For most businesses, the first item on this list is the biggest issue. Not being able to send push notifications can often be a show-stopper.
As for the other items, many of these are mostly "detail". But often the detail is what makes for a good vs great customer experience.
If you need any help making the decision, feel free to get in touch with me. I love talking about this stuff.
Pocketworks is a mobile-first software company that helps organisations improve their customer experience with mobile technology. We enable our clients use research and data to find the right solution and deliver apps and digital products that increase customer satisfaction and retention.