Business change is hard, especially for smaller businesses learning to grow. Leaders want to make positive change but actually making new ways stick is a tricky thing. Initiatives or challenges will be started in earnest and with great gusto, only to fail or fade away when other priorities push their noses in front.
Often the goals that were so exciting or important at the time, become forgotten, which is pretty rubbish, building pessimism and driving down motivation in all sorts of places.
We recognised this in ourselves and decided it was time to change. For good.
Since early 2021 we have been working on our One, Three and Ten Year Plan’s which is super exciting. But it's also really challenging to be able to visualise that far ahead, and put the necessary plans and actions in place to get there, or even anywhere near there.
As we all should in all aspects of life, we initially focussed on the small steps on the road to reaching our long goals. Even that was really hard though as mentioned above, other things just simply kept getting in the way. We are a busy team after all.
However, whilst reading the awesome book, Traction by Gino Wickman, our MD Tobin took on board the suggestion that we should focus on our One Year Plan alone first. Plus not only that, but to break that year down into quarters and focus on one at a time.
As Gino also recommended, we came to know this way of working as our Company Rocks.
In essence, Company Rocks are effectively S.M.A.R.T goals (Specific, Measurable, Achievable, Realistic and Timely) managed in a very proactive way. But we have tried to be “smart” before and it hasn’t stuck, so what is different here, and what does that entail?
Here is a guide on how we suggest you do this, from our own experience:
The last point may seem a little harsh but the reality is there is no middle ground, sure some sub-tasks have been ticked off and some progress was made but if the main objective has not been achieved, neither has the Rock.
The good news is the fact you have a limited time to achieve your Rock does drive urgency and treating the work required as a priority, nicely blended into your day job. Experience tells us that this makes it really rewarding and fun to get your Rock over the line, and it really does not just feel like extra work in your intray at all.
And that right there is the fundamental change that Company Rocks have brought to Pocketworks.
Sadly that really is not for us to answer. But here are some 100% real-world examples of the changes we have made in just under 4 quarters of getting things done whilst working this way. Take it as a list designed to get you thinking:
We will not be dropping Company Rocks anytime soon, if ever in fact. When things work for us we stick with them, and this really, really does work.
Give it a try, even for just one quarter and see if it sticks for you, we see no reason that it won’t and we would love to hear about your success stories as well.
If you do get into trouble, or want some advice on getting going, or just keeping it up then please give us a shout. We would be more than happy to help.
Pocketworks is a mobile-first software company that helps organisations improve their customer experience with mobile technology. We enable our clients use research and data to find the right solution and deliver apps and digital products that increase customer satisfaction and retention.