Fresenius saw an opportunity to use iPads to reduce the cost of sale, reduce print and distribution costs, and speed up the brochure update cycle for their line or pharmaceuticals and kidney dialysis machines.
Fresenius approached Pocketworks to help develop the mobile app, web portal and CRM integrations to make the idea come to life.
When supplying the NHS trusts, companies such as Fresenius are under strict legal compliance to provide accurate information about how their products perform in a medical environment. Printed brochures can get out of date quickly, and re-prints are a necessary cost when working with paper.
To help facilitate legal compliance, it was important to design the iPad app in such a way to make updating and distributing information a low-friction activity. The first step was too look at how their marketing brochure product processes worked, and ensure the solution didn't require a change in well established processes involving teams in marketing, legal and sales.
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