How much does it cost to develop an app?
Good question. Typically, our clients invest between £250K and £1m a year in developing or growing their mobile apps.
The Mobile Maturity Checklist can help you understand what to budget for.
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How is an app budget determined?
Most companies want to set an agile budget to cover the next 6-24 months. We help you make sure your budget is enough to get you where you need to be. This is often based on necessary team-shape and services.
Example
A typical 12-month £400,000 app engagement might look like this:
Months 1-7
- Strategy sprint
- Design sprint
- Release 1 Development
- Quality Assurance
- Alpha & Beta Releases
- Live Release No. 1
Months 8-12
- Helpdesk Support
- Data Analysis
- User Research
- Design Sprint
- Release 2 Development
- Quality Assurance
- Live Release No. 2
Example Team Shape
Digital Advisor, User Researcher, Product Designer, Mobile Developer x2, Cloud Developer, Tester, Product Owner.
Some examples
Here's some examples of how different businesses invest in apps. Note that these are realistic but have been adapted to protect the identity of our clients.
Example 1
An established £50m turnover businesses invests £800K a year to grow three digital products that increase employee retention and customer lifetime value. They rely on us to scale the tech with their growth and improve mobile CX.
Example 2
An early stage VC-backed London startup invests £500K a year to develop their app and find product market fit. They rely on us to manage quality, release often and learn from data.
Example 3
A global instrument manufacturer invests £300K a year with us to build its next generationg of smart devices. They rely on us to conduct user research and feed that into product design and development across desktop and mobile.
More on about app development costs
Blog January 12, 2022
How long does it really take to develop an app?
Blog July 19, 2021
What are the app development costs in the uk?
Blog November 25, 2017