Gin Festival strives to bring the best craft gins to as many people as possible. They run events all over the UK throughout the year and sell gin through e-commerce.
They partnered with Pocketworks to help achieve a digital transformation as part of their global expansion.
The project started with a strategy workshop to help them create a roadmap that would support KPI’s over the next three years. This entailed designing digital experiments that could drive growth with a high return on investment. In summary:
- Strategy workshops
- Design thinking
- Native iOS development
- Native Android development
- Integration with Ruby on Rails backend platform
- Mobile analytics and metrics reporting